Marketing Data Analyst
Bnk To The Future operates an all-in-one Bitcoin investment platform. It offers Bitcoin, ETH staking, public shares, and private-equity investment access for eligible investors.
About Bnk To The Future
Bnk To The Future provides a Bitcoin-focused investment platform where clients can buy, sell, and custody BTC, ETH, USDT, public shares, ETFs, and mutual funds, and stake ETH. It also facilitates investments and secondary-market transactions in private Bitcoin companies, security tokens, and other security offerings for qualified high-net-worth investors. The platform serves individual Bitcoin investors and companies raising finance.
Skills
About the Role
You will lead the management and reporting of marketing data, analyse performance across communication channels and report on lower-funnel outcomes. You will develop systems and processes, implement training, manage customer communications and automation, coordinate day-to-day reporting, track ROI and KPIs, support digital campaigns, work with agencies and stakeholders, investigate new digital ideas, execute outbound digital activities, and present data and recommendations to stakeholders.
Requirements
- Experience managing CRM and email software campaigns, calendars and agencies
- Good understanding of what makes a CRM or email campaign successful
- Experience in data analysis and reporting
- Ability to thrive in fast-paced environments and pivot with changing priorities
- Meticulous attention to detail and strong organisational skills
- Proven track record of solving business challenges using data
- Highly competent user of Excel and data analysis tools
- High level of technical competency
- Passion for financial services, Bitcoin and cryptocurrencies
- Confident communicator able to present data to multiple stakeholders
Responsibilities
- Lead management and reporting of marketing data
- Analyse data from all communications channels and report on lower-funnel performance
- Manage customer communications including data strategy and profiling
- Implement communication automation
- Develop systems and processes and implement training
- Coordinate day-to-day reporting requirements
- Track performance and ROI of digital platforms against KPIs
- Evaluate campaign performance and provide recommendations
- Support digital activities and email marketing
- Work with internal stakeholders and agencies to align activity performance
- Investigate new digital ideas and monitor competitive promotions
- Coordinate, execute and report on digital outbound activities
- Present data and insights to stakeholders
Benefits
- Remote work
