Marketing Analytics Lead Enterprise Marketing

Skills

About the Role

You will own the end-to-end marketing measurement framework, including metrics, data models, dashboards, and insights. You will write analytical SQL, improve data quality, align cross-functional teams on definitions, teach stakeholders how to use metrics, and present decision-ready findings to leadership.

Requirements

• Experience with marketing analytics, lead funnels, attribution, enterprise pipeline, and product usage measurement
• Experience designing trusted metrics from scratch
• Ability to write analytical SQL on large datasets
• Experience building data models in dbt and widely used dashboards
• Ability to translate vague questions into measurable definitions
• Experience aligning cross-functional teams
• Ability to teach non-technical audiences about metrics

Responsibilities

• Own the marketing measurement framework linking activity to pipeline, revenue, and product usage
• Define marketing metrics and align cross-functional teams on definitions
• Build and maintain reporting data models
• Develop dashboards for weekly marketing and executive reviews
• Teach stakeholders how metrics work
• Lead adoption of the measurement framework as a shared source of truth
• Connect marketing measurement to the broader revenue picture
• Turn analysis into recommendations
• Write analytical SQL on large datasets for funnel performance and attribution
• Resolve framework gaps and data quality issues with data engineering
• Present decision-ready findings to marketing leadership and executives

Benefits

• Optional equity donation matching
• Generous vacation
• Parental leave
• Flexible working hours