Lifecycle Marketing Lead

2 days agoLeadSalary: 100K - 200KUnion Square, New York City; United States (Remote)Remote Full Time Marketing Jobs by Mirage

Mirage

Mirage is an AI video company building creative tools for video, motion, and sound.

Series CRecently fundedCompany intelligence

New York City, United States

Funding history

Growth financingSeries C ($60)Series B ($25)

Investors

Index Ventures Kleiner Perkins Sequoia Capital Jared Leto General Catalyst

About Mirage

Mirage develops AI-native video-creation products, including the Captions app and Tesseract runtime, alongside foundation models for expressive video generation.

View jobs by Mirage

Skills

Amplitude Analytics Android Attribution Creator Economy Crm Data Analysis Email Marketing Experimentation In-App Messaging Ios Iterable Lifecycle Marketing Mixpanel Product-Led Growth Push Notification Retention Marketing Sms Subscription Metric

Candidate Availability

Remote · New York City · Required

Required and preferred rules are kept separate and reflect the wording in the original posting.

About the Role

You will own the end-to-end customer lifecycle, including onboarding, activation, conversion, retention, and winback. You will define the lifecycle roadmap, build and optimize campaigns across email, push, in-app, and SMS, run experiments, and use insights to improve subscription metrics and customer experiences.

Requirements

At least 7 years of lifecycle, CRM, or retention marketing experience at a software company or high-growth subscription business
Experience building lifecycle programs from early foundations
Expert proficiency in Iterable, including complex journeys and experiments
Experience across the full customer lifecycle and subscription metrics
Mobile engagement experience across iOS and Android
Experience with cross-channel strategy
Experience designing structured tests and measuring incrementality

Responsibilities

Own the full customer lifecycle from onboarding and activation through conversion, retention, and winback
Define and execute a lifecycle marketing roadmap aligned with product priorities
Build, launch, and optimize campaigns across email, push, in-app, and SMS
Design and run experiments to improve trial conversion, churn, reactivation, and LTV
Partner with product, engineering, data science, and creative functions to deliver personalized customer experiences
Use data and insights to improve lifecycle performance and strategy
Use AI tools to accelerate execution, improve copy, and support analysis and experimentation

Benefits