Lifecycle Marketing Lead
TYB is a community-driven rewards and loyalty platform that connects fans with brands through challenges, feedback, exclusive access, collectibles, and rewards.
Funding history
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About TYB
TYB operates a platform where fans discover brands, participate in challenges and community experiences, share feedback and product content, earn coins, and receive rewards such as discounts, collectibles, exclusive access, and product drops. For brands, TYB provides community engagement, loyalty and rewards automation, CRM integrations, Shopify integration, customer insights, user-generated content, and tools to increase repeat purchases and lifetime value. Its clients include beauty, health and wellness, retail, and CPG brands.
Skills
About the Role
You will own lifecycle and CRM strategy across email, push, and in-app messaging. You will design onboarding, activation, conversion, feature-adoption, referral, win-back, and retention campaigns. You will build segmentation, testing, and reporting infrastructure from scratch, partner with Product and Engineering on required instrumentation, and report on activation, retention, and engagement metrics.
Requirements
- 5+ years of marketing experience
- At least 2 years of lifecycle or CRM experience at a consumer app or subscription product
- Experience with a marketing automation or CRM platform
- Experience with an analytics tool
- Knowledge of activation rate, retention, LTV, and email and push engagement metrics
- Ability to build segmentation logic and run A/B tests
- Experience partnering with Product and Engineering
- Ability to use dashboards and campaign briefs
Responsibilities
- Own lifecycle and CRM strategy across email, push, and in-app messaging
- Design and run onboarding flows
- Build and optimize activation, conversion, and feature-adoption campaigns
- Own referral and win-back programs
- Run seasonal and always-on retention campaigns
- Build segmentation, testing, and reporting infrastructure
- Report on activation, retention, and engagement metrics
- Partner with Product and Engineering on instrumentation and product changes