Lifecycle & Loyalty Manager
AescapeVisit Aescape website
Aescape operates robotics-enabled, personalized bodywork and recovery experiences for fitness, hospitality, and wellness locations.
New York, United States
About Aescape
A New York-based technology company using intelligent systems, advanced robotics, and proprietary software to deliver personalized recovery/bodywork sessions.
Skills
Candidate Availability
Required and preferred rules are kept separate and reflect the wording in the original posting.
About the Role
You will build and optimize email, SMS, in-app, and web journeys from first interest through repeat usage. You will manage loyalty, referral, review, segmentation, testing, campaign execution, and performance reporting to improve conversion, retention, and revenue.
Requirements
- lifecycle marketing
- CRM
- retention
- growth marketing
- Braze
- segmentation
- Liquid
- event trigger
- referral program
- loyalty program
- experiment design
- SQL
- BI
- copywriting
Responsibilities
- Build and optimize first-booking and onboarding journeys
- Manage post-session, rebooking, lapsed, and win-back programs
- Grow sessions and revenue per member through segmentation and personalization
- Build and run referral, loyalty, review, and advocacy programs
- Own lifecycle experimentation and A/B testing
- Maintain the lifecycle calendar and support launches
- Build targeting, message sequencing, and measurement plans
- Report on cohort performance
Benefits
- Employer-paid healthcare coverage
- Flexible time off
- Quarterly Wellness Days
- Parental leave
- OneMedical membership
- 401(k) employer matching
- Home office budget
- Dinner for late work
- Complimentary Aescape recovery sessions
- Equity grant