Lifecycle Marketer Self-Serve

Skills

About the Role

You will operate lifecycle marketing for the self-serve base, covering activation, engagement, retention, and reactivation. You will design adaptive lifecycle programs that determine the right audience, timing, channel, and content based on behavior and context. You will apply AI and automation to content generation, personalization, segmentation, decisioning, and analysis. You will build experimentation and data-driven optimization into lifecycle programs, measure incremental impact, and partner with Data, Product, and GTM teams to deliver timely, valuable messaging.

Requirements

• Have 5+ years of experience in B2C lifecycle, CRM, or growth marketing at consumer or PLG scale.
• Have 3+ years of hands-on expertise with a modern lifecycle marketing platform such as Braze, Iterable, or Customer.io.
• Be fluent in Liquid templating, email HTML/CSS, segmentation logic, and event-driven campaign architecture.
• Have experience building adaptive, evolving lifecycle systems.
• Have hands-on experience applying AI and automation to content creation, personalization, segmentation, and decisioning logic.
• Demonstrate content craftsmanship that supports Lovable’s brand.

Responsibilities

• Operate lifecycle marketing for the self-serve base across activation, engagement, retention, and reactivation.
• Serve as the lifecycle point of contact for product launches, experiments, and GTM moments.
• Design intelligent lifecycle programs that determine audiences, timing, channels, and content based on behavior and context.
• Apply AI and automation to content generation, personalization, segmentation, decisioning, and analysis.
• Build experimentation and data-driven optimization into lifecycle programs and measure incremental impact.
• Partner with Data, Product, and GTM teams to deliver native, timely, and valuable lifecycle messaging.