Lifecycle Marketer Enterprise
AI app builder that turns natural-language prompts into full-stack web applications.
Maintainer signals as of 8/14/2026
About Lovable
Lovable (lovable.dev) is a Swedish AI software-builder platform: users describe an app in natural language and Lovable generates production full-stack code — one of the fastest-growing AI products.
Skills
About the Role
You will own and operate demand-generation nurture flows for new prospects, lifecycle programs for customer upsell and expansion, partnership communications, and ad hoc sends. You will design adaptive lifecycle systems that determine who to message, when and where to message them, and which content to send based on behavior and context. You will apply AI and automation in HubSpot for content generation, personalization, segmentation, and decisioning. You will build experimentation frameworks to measure incremental impact, collaborate with Data, GTM, and Product, and ensure lifecycle communications are relevant, timely, valuable, and brand-positive.
Requirements
- 5+ years of experience in B2B lifecycle or CRM marketing, growth, or a related discipline
- 3+ years of hands-on expertise with tools such as HubSpot
- Experience with email deliverability, list hygiene, and sender reputation
- Analytical ability to use data for prioritization and decision-making
- Experience building adaptive, evolving lifecycle systems
- Hands-on experience applying AI and automation to content creation, personalization, segmentation, and decisioning logic
- Experience operating in ambiguity and designing systems that improve over time
- Excellent content craft
Responsibilities
- Operate lifecycle marketing across activation, engagement, upsell, retention, and expansion for enterprise prospects and customers
- Execute ad hoc and one-off lifecycle sends for product launches, experiments, and go-to-market moments
- Design rules-based or algorithmic lifecycle programs that determine audience, timing, channel, and content based on behavior and context
- Apply AI and automation in HubSpot for content generation, personalization, segmentation, and decisioning
- Build experimentation frameworks that measure true incremental impact and avoid over-attribution
- Partner with Data, GTM, and Product teams to make lifecycle messaging native, timely, and valuable
- Ensure lifecycle marketing positively contributes to the brand
