Lead Brand Marketing Manager

Skills

About the Role

You will lead brand campaign strategy and activation, build consistent customer and employee brand experiences, manage brand operations and skills, shape brand expression in the product, manage the brand agency, measure brand performance, conduct market research, and maintain brand assets, guidelines, templates, and toolkits.

Requirements

• 7+ years of brand-building experience
• Experience at a high-growth B2B technology company
• Brand strategy and campaign execution experience
• Knowledge of agentic AI in a brand context
• Agency management experience
• Experience working with product teams
• Experience building scalable brand systems, asset libraries, guidelines, repositories, or AI-powered toolkits
• Knowledge of brand metrics and business outcomes
• Brief writing, campaign presentation, and stakeholder communication skills

Responsibilities

• Lead brand campaign strategy and activation
• Activate the brand across customer and employee journeys
• Build and maintain brand skills, guidelines, and creative standards
• Partner on product brand experiences
• Manage the brand agency relationship
• Define and measure brand and campaign metrics
• Conduct competitive and market research
• Build and maintain a brand repository of assets, guidelines, templates, and toolkits
• Enable internal teams to adopt the brand

Benefits

• Generous PTO and company holidays
• Medical, dental, and vision coverage
• 16 weeks of paid parental leave
• Fertility and family planning support
• Early-detection cancer testing
• Flexible spending account options
• Health savings account with company contribution
• Wellness stipend
• Company-wide and team off-sites
• Company stock options
• 401k