Senior Product Marketing Manager LATAM
OKX is a leading global cryptocurrency exchange offering a wide range of trading services, including spot and derivatives trading, as well as Web3 solutions.
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About OKX
OKX is a global cryptocurrency exchange known for its trading services and financial products. The platform offers a wide range of features, including spot and derivatives trading, staking services, and a user-friendly interface suitable for both beginners and experienced traders.
Skills
Candidate Availability
Required and preferred rules are kept separate and reflect the wording in the original posting.
About the Role
You will build localized go-to-market campaigns for CeFi and Web3 products across LATAM. You will adapt positioning, run digital, partnership, community, and content initiatives, support regional events, collaborate with local and global stakeholders, and use market and campaign insights to improve growth.
Requirements
- At least 7 years of product marketing experience
- Experience in consumer technology, fintech, or crypto
- Knowledge of financial markets, trading principles, investment strategies, and financial instruments
- Digital marketing expertise, including conversion optimization, content marketing, and social media strategy
- Experience building and scaling crypto-native communities
- Experience with influencer networks, events, and ambassador programs
- Market research, competitive analysis, and trend forecasting skills
Responsibilities
- Build and run localized go-to-market campaigns for CeFi and Web3 products
- Increase product visibility and user acquisition through digital campaigns, partnerships, community activations, and content distribution
- Adapt product narratives and positioning for LATAM markets
- Execute programs with communities, KOLs, and influencers
- Support industry events, meetups, and hackathons
- Partner with local GMs, business development, and product teams
- Analyze user insights, competitor activity, and regional market trends
- Monitor campaign KPIs, adoption metrics, and feedback loops
Benefits
- Team-building programs and company events