Integrated Marketing Manager - LATAM

Skills

About the Role

You will lead consumer marketing programs across LATAM with an immediate focus on Brazil, collaborating closely with Spanish-speaking markets. You will turn consumer insight and product understanding into clear strategy, creative ideas and integrated plans that deliver measurable results, while managing agencies, budgets and cross-functional partners. This role is based in São Paulo in a hybrid model.

Requirements

• 12+ years of technology marketing experience across Brazil and Spanish-speaking LATAM
• Proven record leading integrated B2C programs and hands-on experience marketing AI products
• Deep local market knowledge and insight-first approach
• Strong product marketing expertise
• Strong strategic and creative judgment
• Understanding of the full consumer journey
• Strong measurement and experimentation discipline
• Experience influencing cross-functional and global teams without formal authority
• Fluency in Portuguese, English and Spanish

Responsibilities

• Build consumer strategies from research, market signals and local cultural insight
• Translate product features and AI capabilities into consumer use cases, messaging and brand storytelling
• Lead integrated campaigns from brief to launch and learning
• Adapt global launches and campaigns to local needs
• Connect cultural relevance with practical product utility to drive trial and repeat engagement
• Partner with creator, social and partnership teams to sustain product education
• Partner with Product, Product Marketing, Growth, Brand, Creative, Production, Comms, Data and Regional teams
• Define success and learning plans using brand and behavioral metrics and experimentation
• Manage campaign resources, agencies, budgets and production dependencies