Influencer Marketing Manager
fal is an active generative-media AI platform for developers, providing optimized model APIs, serverless deployment, and GPU compute.
Maintainer signals as of 9/25/2026
Funding history
About fal
Founded in 2021 by Burkay Gur and Gorkem Yurtseven, fal provides infrastructure for production generative-media applications, including image, video, audio, 3D, and multimodal models.
Skills
Candidate Availability
Required and preferred rules are kept separate and reflect the wording in the original posting.
About the Role
You will own the influencer and UGC program from strategy through measurement. You will source creators, build partnerships, develop briefs and concepts, negotiate agreements, review content, manage budgets and contracts, activate creators around launches, and develop repeatable systems for partnership tracking and measurement.
Requirements
- Experience building and running influencer, creator, or UGC programs end to end
- Familiarity with creator culture across X, TikTok, Instagram, and YouTube
- Understanding of generative media and the AI creator ecosystem
- Experience sourcing, briefing, negotiating with, and managing creators
- Experience managing creator budgets, contracts, usage rights, whitelisting, and paid partnerships
- Experience managing multiple partnerships
- Experience with affiliate programs, whitelisting, or partnership ads
- Existing network across generative AI, AI filmmaking, design, or creative technology
- Experience as a creator or in talent management
Responsibilities
- Manage the influencer and UGC strategy and program
- Build a curated network of creators and creative technologists
- Own creator partnerships from sourcing through measurement
- Develop long-term creator relationships
- Activate creators around model and product launches
- Maintain a high creative bar for creator work
- Build systems for sourcing, contracting, tracking, and measuring partnerships
- Identify and amplify effective creator content
Benefits
- Visa sponsorship
- Relocation assistance to San Francisco
- Health, dental, and vision insurance in the US
- Regular team events and offsites
- Equity