Influencer Marketing Lead
HeyOz is a consumer AI studio building an AI-powered ads creation platform. The team’s first product pioneered multi-lingual, multi-modal AI companions that could see, hear, talk, and operate across devices and AR/VR, scaling to 6M+ users and being recognized by TechCrunch as “the future” in 2023. Today, HeyOz focuses on solving distribution for builders by enabling users to create static ads, AI UGC, carousels, and long-form b‑roll videos.
About HeyOz
HeyOz describes itself as a remote-first consumer AI studio that builds products people love. Its first product revolutionized the AI companion space, scaling to 6 million+ users and earning recognition from TechCrunch as “the future” in 2023, pioneering multi-lingual, multi-modal AI agents that could see, hear, talk, and operate across devices (including AR/VR). Building on that experience, HeyOz focuses on distribution through an AI-powered ads creation platform that supports formats like static ads, AI-generated UGC, carousels, and long-form b-roll video content; it targets DTC and e-commerce brands, marketing agencies, and app publishers/gaming companies, and operates with remote (global) roles.
Skills
About the Role
You will build and own the influencer and organic growth strategy end to end. You will identify, recruit, and manage creators across TikTok, Instagram, YouTube Shorts, and X; develop scalable UGC programs; and optimize social search, hashtags, profiles, captions, and metadata. You will run ambassador and affiliate programs, create organic content calendars, collaborate with creative and product colleagues on viral-ready content hooks, and systematically measure installs, sign-ups, and trials.
Requirements
- Demonstrated track record of scaling a consumer product, SaaS product, creator tool, or marketing platform through influencer and organic channels within the last 1–3 years
- Deep understanding of growth mechanics on TikTok, Instagram Reels, YouTube Shorts, and X
- Experience building UGC programs, including briefing creators, collecting content, repurposing it, and building compounding assets
- Knowledge of social search and discoverability mechanics
- Hands-on experience with creator outreach, negotiation, contracting, and performance tracking
- Ability to identify winning hooks, scroll-stopping formats, and creators that fit a brand
- Ability to evaluate performance and stop ineffective initiatives
- Ability to demonstrate successful organic or influencer tactics and creator programs
Responsibilities
- Build and own the influencer and organic growth strategy end to end
- Identify, recruit, and manage creators across TikTok, Instagram, YouTube Shorts, and X
- Develop scalable UGC programs that generate authentic, high-converting content
- Optimize social discoverability through hashtags, social SEO, keyword-optimized profiles and captions, and metadata
- Run ambassador and affiliate programs
- Collaborate with creative and product teams to develop viral-ready content hooks
- Test and track the tactics that drive installs, sign-ups, and trials
- Build organic content calendars that complement paid campaigns and reduce blended CAC
Benefits
- Equity consideration for the right candidate
- Uncapped performance bonuses tied to growth outcomes
- Direct access to a founder
- Budget to build a creator program
- Remote-first, async-friendly culture
