Head of Product Marketing GoBTC Pay
GoMining helps users mine Bitcoin by providing digital miners backed by real mining hardware in data centers without requiring physical equipment setup.
Maintainer signals as of 8/14/2026
Funding history
Investors
About GoMining
GoMining helps crypto users mine Bitcoin by providing digital miners that represent real computational power in physical data centers. Users can purchase digital miners as NFTs, earn daily Bitcoin rewards, and manage assets through the platform. GoMining makes Bitcoin mining accessible without requiring technical expertise, hardware purchases, or maintenance costs.
Skills
Candidate Availability
Required and preferred rules are kept separate and reflect the wording in the original posting.
About the Role
You will own go-to-market for GoBTC Pay across both sides of its two-sided market. You will define the Bitcoin payments narrative, build merchant and payer propositions, develop acquisition and activation pipelines, run co-marketing, support launches across markets, define campaign metrics, and guide creative and content quality.
Requirements
- 5+ years of experience in B2B or B2B2C product marketing or Go-to-Market
- Experience in payments, acquiring, fintech infrastructure, or SaaS
- Experience launching products into new markets
- Experience building sales enablement for field sales teams
- Strong sales enablement and business writing skills
- Experience marketing a pre-revenue product
- Experience with category-creation launches
- Understanding of settlement, chargebacks, checkout conversion, and cost of acceptance
- Experience working with BD or field sales across multiple geographies
- Experience with two-sided market or marketplace go-to-market
- Experience with crypto payments, stablecoin settlement, or digital assets
- Fluent English
Responsibilities
- Own the category narrative for Bitcoin payments
- Feed market intelligence, objections, and competitive insight into Product
- Build the merchant proposition and messaging by segment
- Own sales enablement end to end
- Build the merchant pipeline with acquisition and activation
- Run co-marketing with live merchants
- Develop reference cases and proof from early adopters
- Own the payer proposition and payer-facing side of market launches
- Partner with banks and wallets on joint marketing
- Define campaign metrics and reporting with Analytics
- Run launch post-mortems
- Brief and quality-control creative and content
- Influence executive decisions
- Set marketing standards and mentor without line-managing
Benefits
- Courses, conferences, and English learning with up to 100% coverage
- Remote or hybrid work with flexible hours
- Up to 20 vacation days, 8 company holidays, and 5 personal days per year
- Structured performance reviews
- Team awards
- Retreats in international locations
