Head of Product Marketing - GoBTC Pay
GoMining is an active Bitcoin ecosystem offering digital miners backed by physical hashrate, daily BTC rewards, a crypto wallet, card, financial tools, and related Bitcoin products.
Funding history
Investors
About GoMining
GoMining makes Bitcoin mining accessible through digital miners connected to the company's data-center infrastructure. Users can purchase, sell, and operate digital miners that generate BTC rewards, while GoMining handles hardware and maintenance. Its broader ecosystem includes a crypto wallet, card, finance products, GOMINING token, Miner Wars game, Launchpad, GoBTC Pay, and educational resources.
Skills
Candidate Availability
Required and preferred rules are kept separate and reflect the wording in the original posting.
About the Role
Own go-to-market for GoBTC Pay across both sides of its two-sided market. Define the Bitcoin payments narrative, build merchant and payer propositions, develop acquisition and activation pipelines, run co-marketing, support market launches, define campaign metrics, and guide creative and content quality.
Requirements
- 5+ years in B2B or B2B2C product marketing or GTM in payments, acquiring, fintech infrastructure or SaaS
- Experience launching products into new markets
- Experience building sales enablement for field sales teams
- Strong sales enablement and business writing skills
- Experience marketing a pre-revenue product
- Experience with category-creation launches
- Understanding of settlement, chargebacks, checkout conversion, and cost of acceptance
- Experience working with BD or field sales across multiple geographies
- Experience with two-sided market or marketplace go-to-market
- Experience with crypto payments, stablecoin settlement, or digital assets
- Fluent English
Responsibilities
- Own the category narrative for Bitcoin payments
- Feed market intelligence, objections and competitive insight into Product
- Build the merchant proposition and messaging by segment
- Own sales enablement end to end
- Build the merchant pipeline with acquisition and activation
- Run co-marketing with live merchants
- Develop reference cases and proof from early adopters
- Own the payer proposition and payer-facing side of market launches
- Partner with banks and wallets on joint marketing
- Define campaign metrics and reporting with Analytics
- Run launch post-mortems
- Brief and quality-control creative and content
- Influence executive decisions
- Set marketing standards and mentor without line-managing
Benefits
- Courses, conferences, and English learning with up to 100% coverage
- Remote or hybrid work with flexible hours
- Up to 20 vacation days, 8 company holidays, and 5 personal days per year
- Structured performance reviews
- Team awards
- Retreats in international locations
