Head of Performance Marketing
LemFi provides international payment products for immigrants, including multi-currency wallets, global money transfers, payment requests, and eSIM connectivity.
About LemFi
LemFi is a financial technology company offering international payment products designed to help immigrants thrive financially. Its services include multi-currency wallets, international money transfers to more than 30 countries, money requests and payment links, and eSIM connectivity. Transfers can be sent to bank accounts, mobile money, and other destinations, typically arriving within minutes.
Skills
Candidate Availability
Required and preferred rules are kept separate and reflect the wording in the original posting.
About the Role
LemFi is seeking a Head of Performance Marketing to own global paid acquisition across Google, Apple Search Ads, and programmatic networks. The role combines strategic authority with hands-on campaign management, team leadership, measurement and attribution infrastructure, AI-enabled creative operations, and cross-functional ownership of the install-to-transfer funnel.
Requirements
- 8+ years in digital, paid performance, or growth marketing; fintech, mobile consumer apps, remittance, or high-growth consumer SaaS strongly preferred.
- Proven track record running large monthly paid media budgets across Google, ASA, Meta, and TikTok while hitting CPA and payback targets at scale.
- Strong leadership and team ownership experience managing and mentoring international, cross-cultural teams.
- Excellent interpersonal skills with a low-ego, collaborative management style.
- Strong mobile app growth experience and deep technical mastery of app acquisition, tracking, and attribution.
- Proven experience building measurement frameworks and attribution infrastructure from the ground up.
- Ability to review and operationalise team-led AI initiatives using automation and AI tools.
- Experience with DOOH or programmatic community-saturation campaigns is a plus.
- Familiarity with corridor-based or market-tiering growth frameworks is a plus.
- Exposure to regulated fintech environments is a plus.
Responsibilities
- Own the global paid acquisition strategy and make final calls on outcomes.
- Directly run and optimise global campaigns across Google, Apple Search Ads, and programmatic networks.
- Empower and guide autonomous regional experts running African and Asian corridors.
- Collaborate on budgets, channel allocations, and local executions.
- Rebuild measurement and attribution capabilities from scratch.
- Track deep-funnel performance, revenue impact, LTV, and payback periods.
- Serve as primary cross-functional advocate for the performance marketing team.
- Secure resources such as Data Engineering, Data Science, and third-party tools from leadership.
- Partner with creative and marketing teams to accelerate the creative pipeline.
- Review, resource, and execute the team's AI roadmap.
- Define expectations for AI-powered creative production and workflow automation.
- Integrate paid acquisition into the broader growth ecosystem.
- Align paid media with organic, social, and influencer channels.
- Own the install-to-transfer funnel.
- Work with Product, Data, and Compliance to ensure paid traffic completes KYC and a first funded transfer.
Benefits
- Meaningful work improving financial access for immigrants and their families.
- Opportunity to make immediate impact at a category-defining fintech.
- Work with an experienced, autonomous international team.
- Lead high-impact global growth and acquisition initiatives.
