Performance Marketing Manager
Payward, Inc. is the parent company and operating platform behind Kraken and a portfolio spanning trading, custody, payments, lending, tokenized assets, onchain finance, and benchmarks.
Maintainer signals as of 9/25/2026
Funding history
Investors
Projects
About Payward, Inc.
Payward operates unified financial infrastructure across crypto and traditional markets, including shared liquidity, risk and margin systems, collateral and settlement, compliance, and licensing. Its first-party portfolio includes Kraken, Kraken Pro, NinjaTrader, Breakout, xStocks, Payward Services, CF Benchmarks, Reap, Krak, Kraken Prime, Kraken OTC, Kraken Custody, and Bitnomial.
Skills
About the Role
You will identify high-potential paid channels and campaigns, launch and evaluate frequent tests, and scale successful campaigns. You will localize campaigns by market, manage partners and budgets, improve measurement and customer journeys, and use CAC, cohort quality, incrementality, and payback to guide decisions.
Requirements
- Experience building a paid channel from zero
- Ability to run and prioritize dozens of tests per month
- Experience identifying local growth opportunities across countries
- Knowledge of CAC, attribution, incrementality, cohort quality, LTV, and payback
- Knowledge of web and app paid campaigns, audiences, creative, conversion tracking, and optimization
- Experience collaborating with creative strategists, creative teams, and MarTech
Responsibilities
- Prioritize channels and campaigns to test by market
- Launch paid campaign tests with creative, MarTech, and partners
- Manage partner conversations, budgets, QA, and initial performance analysis
- Localize campaigns for each market
- Evaluate funded customers, cohort quality, CAC, incrementality, and payback
- Stop weak tests and scale successful channels
- Develop creative, campaign types, and measurement for winning channels
- Improve tracking, landing pages, signup, funding, and first-use journeys