Head of Marketing
Wave is a mobile money company reinventing financial services across Africa. It lets users deposit, withdraw, and pay bills for free, send money for a 1% fee, and buy airtime instantly, serving everyday consumers who need affordable, accessible banking.
Projects
About Wave
Wave offers mobile money services designed to make banking modern and affordable, primarily for underserved populations across Africa. Its core product allows users to deposit and withdraw money for free, pay bills for free, send money to anyone for only 1%, and buy airtime instantly, backed by toll-free customer support and strong security. Wave operates across numerous African markets including Burkina Faso, Cameroon, Cote d'Ivoire, DRC, Gambia, Malawi, Mali, Niger, Senegal, Sierra Leone, and Uganda, with a global team building what it describes as 'the future of money, Africa-first.' The company emphasizes a distinct hiring philosophy and culture rooted in transparency, mission-driven work, honesty, and rapid iteration, serving individual consumers and agents who rely on Wave for everyday financial transactions.
Skills
About the Role
You will own the local marketing strategy, aligning it with business growth targets, market expansion priorities, and brand ambition. You'll serve as the strategic marketing partner to the General Manager and functional leads across Operations, Sales, Support, and Product. You'll lead marketing planning, including budget, resource allocation, and ROI accountability, while working closely with the group marketing team to align growth, product, and brand strategies for your market with the global direction. You will lead and supervise full-funnel campaigns for Mali across ATL, BTL, and Social Media, and create clear, actionable processes and documentation to guide cross-functional teams through successful project delivery. You'll also lead market intelligence efforts, including consumer insights, market analysis, brand health, and channel performance.
Requirements
- Degree in relevant fields (marketing, communication, sales, business development, management)
- At least 12 years of marketing experience, including at least 5 years in leadership roles with team management and budget ownership
- Proven experience leading large-scale, multi-channel marketing strategies with measurable commercial impact
- Experience managing significant marketing budgets and demonstrating strong ROI discipline
- Fluent in French, English
Responsibilities
- Own the local marketing strategy, aligned with business growth targets, market expansion priorities, and brand ambition
- Serve as the strategic marketing partner to the General Manager and functional leads (Operations, Sales, Support, Product)
- Lead marketing planning, including budget, resource allocation, and ROI accountability
- Work closely with the group marketing team to align growth, product, and brand strategies for your market with global direction
- Lead and supervise full-funnel campaigns for Mali across ATL, BTL, and Social Media
- Create clear and actionable processes and documentation that can guide cross-functional teams in successful project delivery, from ideation to deployment
- Lead market intelligence efforts (consumer insights, market analysis, brand health, channel performance)
Benefits
- Generous health insurance for yourself and your dependents
- Generous parental leave policies (26 weeks for mothers and 4 weeks for fathers)
- Subsidized childcare when you return to work
- Subsidized gym memberships and fitness classes
- Airtime reimbursement
- Free food and a beautiful office space