Performance Marketing

Skills

About the Role

You will launch and scale new music games and apps profitably through organic and non-organic channels across the globe, including the US, China, and Japan. You'll manage multiple user acquisition campaigns across platforms like Google, Facebook, Applovin, and Mintegral, dive deep into data to understand user behavior, and work closely with creative teams and ad network partners to optimize performance and expand into new markets.

Requirements

• 1-2 years working experience in Performance Marketing (Google/Facebook/Other Adnetworks) with proven success
• Familiar with using mobile marketing attribution tools (e.g. Appsflyer or Adjust)
• In-app marketing experience for driving deeper conversions
• Data analysis, strategic and tactical planning, problem solving skills
• Ability to multitask and manage deadlines in a cross-functional team
• Stakeholder management
• Good communication (English writing and speaking skills)
• Creative mindset and instinct for identifying trends

Responsibilities

• Manage and run multiple user acquisition campaigns across platforms (Google, Facebook, Applovin, Mintegral, etc.)
• Analyze market and competitor performance data
• Analyze ad campaign metrics (installs, CPI, CTR, IR, ROI/ROAS)
• Conduct A/B testing of creatives
• Cross-check revenue and product metrics to understand user behaviors
• Define and execute UA strategy for new games to enter and win target markets
• Work closely with Creative teams to provide UA insights to improve product marketability
• Work closely with global vendors and ad networks to optimize campaigns
• Understand and implement each ad network's best practices
• Test new ad networks to expand user inventories