Vice President of Marketing

Skills

About the Role

You'll lead the marketing function across brand, product marketing, communications, content, social, partnerships, campaigns, and creative. You'll establish clear priorities, roles, OKRs, launch calendars, review processes, and feedback loops, and build a team culture that values speed, clarity, creativity, ownership, and high standards. You'll manage and mentor a team across multiple workstreams while staying close enough to the work to improve it directly, and you'll grow the team thoughtfully, knowing when to hire, level up contributors, or create role clarity. You'll own the editorial standard for the company and shape the core narratives that define how Offchain, Arbitrum, and related product lines show up in the market, translating technical capabilities into business outcomes for institutions, developers, partners, media, and ecosystem stakeholders. You'll partner with founders, executives, PR, product, BD, and ecosystem teams to develop high-quality communications, guide founder and executive storytelling across op-eds, interviews, panels, and social, and build a stronger editorial engine including essays, reports, and launch narratives. You'll develop and execute high-impact campaigns across owned, earned, paid, partner, and executive channels, build partner marketing motions, monitor market shifts and competitor moves, and turn intelligence into fast action. You'll define how marketing success is measured, build reporting habits that show business impact, guide your team on using data to improve campaigns, and manage budget and agency relationships with discipline.

Requirements

• Minimum of 10 years of marketing experience, ideally across high-growth technology, fintech, infrastructure, developer platforms, crypto, or enterprise software
• Minimum of 5 years leading marketing teams across brand, product marketing, communications, content, campaigns, social, or GTM
• Experience building marketing functions that are structured, fast, and accountable

Responsibilities

• Lead the marketing function across brand, product marketing, communications, content, social, partnerships, campaigns, and creative
• Establish clear priorities, roles, OKRs, launch calendars, review processes, and feedback loops
• Build a team culture that values speed, clarity, creativity, ownership, and high standards
• Manage and mentor a team across multiple workstreams while remaining close to the work
• Build and grow the marketing team, deciding when to hire or level up contributors
• Create the operating structure required for fast execution and cross-functional alignment
• Own the editorial standard for the company
• Shape the core narratives that define how Offchain, Arbitrum, and related product lines show up in the market
• Translate technical capabilities into business outcomes for institutions, developers, partners, media, and ecosystem stakeholders
• Raise the quality of every external surface through sharper editing and framing
• Establish Offchain and Arbitrum as credible voices in programmable markets, tokenization, and blockchain adoption
• Partner with founders, executives, PR, product, BD, and ecosystem teams to develop communications
• Guide founder and executive storytelling across op-eds, interviews, panels, social, and announcements
• Build an editorial engine including essays, reports, partner stories, and launch narratives
• Ensure external communications are precise, defensible, and grounded in real product value
• Develop and execute high-impact campaigns across owned, earned, paid, partner, and executive channels
• Build partner marketing motions for strategic launches
• Monitor market shifts, competitor moves, policy conversations, institutional adoption, and media narratives
• Turn market intelligence into fast action such as messaging updates and campaign ideas
• Define how marketing success is measured across awareness, engagement, pipeline, and ecosystem growth
• Build reporting habits that show business impact
• Guide the team in using data to improve campaigns, content, and channels
• Manage budget and agency relationships with discipline

Benefits

• Remote-first global workforce + NY office
• Annual company offsite + team onsites
• Professional reimbursement program (facilitates industry conference attendance, certifications, and more)
• Medical, dental & vision coverage (US + some other countries)
• 401k retirement plan + company match (US only)
• Wellness stipend
• Home office set up / ergonomic equipment program