Head of Marketing
Wave Mobile Money is a financial technology company providing affordable mobile money services across Africa. Its offerings include money transfers, deposits and withdrawals, bill payments, airtime purchases, merchant payments, collections, bulk payments, and checkout APIs.
Funding
Projects
About Wave Mobile Money Inc.
Wave Mobile Money builds and operates a mobile financial network intended to help make Africa the first cashless continent. Its consumer services enable users to deposit and withdraw money, send funds, pay bills, buy airtime, and access customer support through mobile applications and agents. Wave Business provides bulk payments, in-person merchant payments, cash collection tools, a business portal, and checkout APIs. The company serves consumers, agents, merchants, businesses, and other clients across multiple African countries.
Skills
About the Role
You will build and lead a high-performing marketing function while driving sustainable growth as the company scales in Burkina Faso. You will own the local marketing strategy, partner closely with senior leadership across functions, manage budgets and resources, run full-funnel campaigns across multiple channels, and generate the market intelligence needed to guide strategic decisions.
Requirements
- Degree in relevant fields (marketing, communication, sales, business development, management)
- At least 12 years of marketing experience, including at least 5 years in leadership roles with team management and budget ownership
- Proven experience leading large-scale, multi-channel marketing strategies with measurable commercial impact
- Experience managing significant marketing budgets and demonstrating strong ROI discipline
- Fluent in French, English
- Work authorization in Burkina Faso is required
Responsibilities
- Own the local marketing strategy, aligned with business growth targets, market expansion priorities, and brand ambition
- Serve as the strategic marketing partner to the General Manager and functional leads (Operations, Sales, Support, Product)
- Lead marketing planning, including budget, resource allocation, and ROI accountability
- Work closely with the group marketing team to align growth, product and brand strategies for the market with global direction
- Lead and supervise full-funnel campaigns for Burkina Faso across ATL, BTL, and Social Media
- Create clear and actionable processes and documentation that can guide cross-functional teams in successful project delivery, from ideation to deployment
- Lead market intelligence efforts (consumer insights, market analysis, brand health, channel performance)
Benefits
- Generous health insurance for yourself and your dependents
- Generous parental leave policies (26 weeks for mothers and 4 weeks for fathers)
- Subsidized childcare when you return to work
- Subsidized gym memberships and fitness classes
- Airtime reimbursement
- Free food and a beautiful office space
