Head of Marketing
Wave Mobile Money is a financial technology company providing affordable mobile money services across Africa.
Funding history
About Wave Mobile Money Inc.
Wave Mobile Money builds and operates a mobile financial network intended to help make Africa the first cashless continent. Its consumer services enable users to deposit and withdraw money, send funds, pay bills, buy airtime, and access customer support through mobile applications and agents. Wave Business provides bulk payments, in-person merchant payments, cash collection tools, a business portal, and checkout APIs. The company serves consumers, agents, merchants, businesses, and other clients across multiple African countries.
Skills
Candidate Availability
Required and preferred rules are kept separate and reflect the wording in the original posting.
About the Role
Build and lead a high-performing marketing function in Burkina Faso, owning local strategy, partnering with senior leadership, managing budgets and resources, running multi-channel campaigns, and generating market intelligence for strategic decisions.
Requirements
- Degree in marketing, communication, sales, business development, management, or a related field.
- At least 12 years of marketing experience, including at least 5 years in leadership roles with team management and budget ownership.
- Experience leading large-scale, multi-channel marketing strategies with measurable commercial impact.
- Experience managing significant marketing budgets and demonstrating strong ROI discipline.
- Fluency in French and English.
- Work authorization in Burkina Faso is required.
Responsibilities
- Own the local marketing strategy aligned with growth targets, market expansion priorities, and brand ambition.
- Serve as strategic marketing partner to the General Manager and functional leads.
- Lead marketing planning, budget, resource allocation, and ROI accountability.
- Align local growth, product, and brand strategies with global direction.
- Lead and supervise full-funnel campaigns across ATL, BTL, and Social Media.
- Create processes and documentation supporting cross-functional project delivery.
- Lead market intelligence efforts including consumer insights, market analysis, brand health, and channel performance.
Benefits
- Generous health insurance for yourself and your dependents
- 26 weeks of parental leave for mothers and 4 weeks for fathers
- Subsidized childcare when returning to work
- Subsidized gym memberships and fitness classes
- Airtime reimbursement
- Free food and a beautiful office space
Hiring Process
Fill out the application form and upload a resume in English and a cover letter describing your interest in Wave and the role. Applications are reviewed frequently.