Head of Marketing
TBCASoft is a blockchain technology company that develops cross-carrier networks for telecom operators, mobile payment service providers, and financial institutions. Its HIVEX network enables interoperable cross-border QR payments, while CCIS provides blockchain-based identity and credential verification.
Funding history
About TBCASoft, Inc.
TBCASoft develops carrier-consortium-based blockchain platforms deployable across multiple cloud environments. Its offerings connect global mobile carriers, payment service providers, and financial institutions to support mobile payments, fintech, digital identity, and IoT applications. The company develops and operates HIVEX, a cross-border mobile payment network for interoperable QR payments, and provides CCIS, a blockchain-based platform for identification, credential verification, and document authentication.
Skills
Candidate Availability
Required and preferred rules are kept separate and reflect the wording in the original posting.
About the Role
You provide direction and thought leadership for marketing activities. You set marketing strategy, direct brand communications, develop marketing materials, research markets and competitors, identify growth opportunities, and manage the overall marketing budget.
Requirements
- Bachelor’s degree
- 7–10 years of marketing experience
- Understanding of the full marketing mix
- Ability to develop brand and marketing strategies
- Ability to communicate recommendations to executive management
- Communication and interpersonal skills
- Ability to work with numbers, metrics, and spreadsheets
- Passion for learning and promoting blockchain technology
- Willingness to travel internationally occasionally
Responsibilities
- Set the overall marketing strategy
- Define brand positioning and go-to-market strategies
- Direct action plans for advertising, digital programs, trade shows, and sales meeting materials
- Develop marketing materials with other departments
- Monitor market trends
- Research consumer markets
- Analyze competitors’ activities
- Identify opportunities and key issues
- Develop growth strategies
- Own the overall marketing budget
