Head of Marketing
TBCASoft, Inc. is a Sunnyvale-based blockchain company developing cross-carrier payment and identity infrastructure, with HIVEX® as its current flagship cross-border payments network.
Funding history
Projects
About TBCASoft, Inc.
TBCASoft develops consortium-based blockchain platforms connecting mobile carriers, payment service providers, banks, and fintech wallets. Its current HIVEX® network enables cross-border QR and NFC merchant payments and stablecoin settlement, while CCIS provides blockchain-based identity, credential verification, and document authentication services.
Skills
Candidate Availability
Required and preferred rules are kept separate and reflect the wording in the original posting.
About the Role
Within TBCASoft's blockchain startup, the Head of Marketing provides overall direction and thought leadership to the marketing and digital organization, working cross-functionally to define and implement marketing objectives, strategies, and plans.
Requirements
- Bachelor’s degree
- 7–10 years of marketing experience
- Drive for results and leadership skills
- Excellent understanding of the full marketing mix
- Creativity and out-of-the-box thinking
- Ability to develop brand and marketing strategies and communicate recommendations to executive management
- Advanced communication and interpersonal skills
- Comfort working with numbers, metrics, and spreadsheets
- Passion for learning and promoting blockchain technology
- Willingness to travel internationally occasionally
- Hands-on experience in a startup environment
Responsibilities
- Set the overall marketing strategy
- Define brand positioning and go-to-market strategies
- Direct action plans for advertising, digital programs, trade shows, and sales meeting materials
- Develop marketing materials with other departments
- Monitor market trends
- Research consumer markets
- Analyze competitors’ activities
- Identify opportunities and key issues
- Develop growth strategies
- Own the overall marketing budget
Benefits
- Opportunity to lead the positioning and promotion of blockchain technologies
- Opportunity to work with large-scale partners and global telecommunication operators
- Rapidly growing startup with opportunities for personal growth