Head of Marketing
Skills
About the Role
You will build and scale the company's marketing strategy from the ground up. You will define multi-channel campaigns, drive demand generation and customer acquisition, and grow brand awareness through content, PR and partnerships. You will measure and optimize marketing performance, organize offline events and conferences, collaborate with product, design and engineering, and provide thought leadership and strategic insights to guide growth.
Requirements
- Experience leading and scaling marketing strategies
- 3+ years of experience in technology marketing
- Strong understanding of AI, cryptocurrency, blockchain and Web3 ecosystems
- Expertise in user acquisition, brand building and community engagement
- Proficiency in SEO, SEM, social media, content marketing and analytics
- Thought leadership and market influence
- Partnership building with influencers and ecosystem players
- Use of analytics to guide campaigns and optimize performance
Responsibilities
- Develop and execute multi-channel marketing strategies
- Lead demand generation and customer acquisition efforts
- Build brand awareness through content, PR and partnerships
- Measure and optimize marketing performance
- Organize offline events and conferences and collaborate with ecosystem partners