Head of Marketing
Skills
About the Role
You will build and lead the marketing function from the ground up. You will own demand generation strategy and execute campaigns to drive sign-ups and leads. You will run paid advertising, SEO, and organic growth experiments, and use HubSpot and modern martech to measure and optimize conversion. You will collaborate closely with product, sales, and engineering to create repeatable go-to-market processes and manage and develop marketing team members.
Requirements
- 5+ years of marketing experience with proven demand generation results
- Track record driving leads and sign-ups
- Expertise in paid advertising
- Expertise in SEO and organic growth strategies
- Proficient with HubSpot and modern marketing technology stacks
- Experience marketing technical products to technical audiences
- Proven ability to build systematic marketing processes at early stage
- People management experience
- Highly quantitative mindset focused on metrics and conversion rates
- Strong interpersonal and communication skills
Responsibilities
- Build and lead the marketing function
- Own demand generation strategy and execution
- Drive product-led and sales-led growth
- Develop go-to-market processes focused on sign-ups and leads
- Create and optimize systematic marketing processes and frameworks
- Plan and manage paid advertising, SEO, and organic growth
- Measure and optimize conversion rates and user engagement
- Collaborate with product, sales, and engineering
- Manage, develop, and delegate to marketing team members and agencies