Head of Enterprise Marketing
HeyGenVisit HeyGen website
HeyGen is an AI video platform for creating avatar-led videos, generating videos from prompts, and translating video with lip sync.
Los Angeles, United States
Funding history
About HeyGen
HeyGen Technology Inc. provides AI video creation software and APIs, including AI avatars, video generation, translation/localization, and real-time avatar capabilities.
Skills
Candidate Availability
Required and preferred rules are kept separate and reflect the wording in the original posting.
About the Role
You will build an account-based marketing engine, create targeted enterprise campaigns, and partner with sales on priority accounts. You will use product signals and account insights to shape programs, measure impact, scale successful motions, and build the function over time.
Requirements
- 8–12+ years of B2B marketing experience
- Enterprise marketing experience
- Account-based marketing
- Strategic account programs
- Complex enterprise sales experience
- Targeted paid media
- Personalized content
- Executive programs
- Field marketing
- Direct mail
- Intent signals
- Buying-committee engagement
- Enterprise sales partnership
- Account analytics
- AI tools
- Team leadership
Responsibilities
- Develop named-account strategy, account tiers, priority industries, and buying committees
- Build an account-based marketing playbook
- Develop account planning and measurement systems
- Create targeted campaigns and personalized account experiences
- Build executive programs and events for enterprise buyers
- Use product signals to identify champions and prioritize opportunities
- Convert product adoption into enterprise relationships
- Partner with sales on priority accounts and sales-cycle programs
- Measure program effectiveness and refine investment decisions
- Build the enterprise marketing function, technology, agency relationships, and team
Benefits
- Equity
- 401k plan
- Health benefits
- Generous PTO
- Parental leave program
- Emotional health resources