Head of Consumer Marketing
TYB is a community-driven rewards and loyalty platform that connects fans with brands through challenges, feedback, exclusive access, collectibles, and rewards.
Funding history
Investors
Projects
About TYB
TYB operates a platform where fans discover brands, participate in challenges and community experiences, share feedback and product content, earn coins, and receive rewards such as discounts, collectibles, exclusive access, and product drops. For brands, TYB provides community engagement, loyalty and rewards automation, CRM integrations, Shopify integration, customer insights, user-generated content, and tools to increase repeat purchases and lifetime value. Its clients include beauty, health and wellness, retail, and CPG brands.
Skills
About the Role
You will define consumer audiences, user segments, customer journeys, creative direction, and brand voice across social, in-app, email, and in-person channels. You will lead campaigns, content, creator partnerships, events, feature-launch storytelling, and user-engagement initiatives. You will use consumer insights and performance data to refine targeting and strategy, while managing a small marketing team.
Requirements
- 7+ years of consumer marketing experience
- Experience at a consumer app, DTC brand, or community-driven product
- Experience running creator and influencer partnerships end-to-end
- Knowledge of acquisition, activation, DAU/MAU, retention, and engagement metrics
- Experience defining audience segments and mapping customer journeys
- Ability to brief and direct designers and creators
- Experience managing a small team
- Experience partnering with Product Marketing, Growth, and Lifecycle
Responsibilities
- Define user strategy, audience segments, and customer journeys
- Lead creative direction and brand voice across social, in-app, email, and in-person channels
- Develop consumer campaigns, content, creator partnerships, events, and brand partnerships
- Set strategy and select partners for creator and influencer collaborations
- Manage relevant in-person events
- Partner on lifecycle campaigns for sign-up, onboarding, and ongoing participation
- Use consumer insights and performance data to refine strategy, creative, and targeting
- Drive feature-launch storytelling and in-app announcements
- Manage a small Social, Community, and Content team