Growth Marketing Manager

Skills

About the Role

You will develop and execute marketing, branding, and communications strategies. You will plan, optimize, and analyze campaigns across channels; manage brand consistency; negotiate external marketing relationships; oversee budgets and research; support launches and events; and coordinate creative production from concept through delivery.

Requirements

• 5–7 years of experience with advertising agencies, media placement agencies, or performance marketing, including 2 years in a managerial role.
• Strategic thinking and the ability to make recommendations aligned with business objectives.
• Ability to facilitate collaboration among diverse stakeholders.
• Proficiency with Google Ads, Facebook Ads Manager, and TikTok Ads.
• Ability to interpret data and make data-driven recommendations.

Responsibilities

• Develop and execute marketing, branding, and communications strategies.
• Plan, implement, and optimize integrated marketing campaigns, content, and advertising initiatives.
• Lead brand management and maintain consistent messaging, positioning, and customer experience.
• Identify, negotiate, and manage media placements, sponsorships, partnerships, agencies, and vendors.
• Analyze marketing performance, including campaign effectiveness, ROI, ROAS, lead generation, and customer acquisition.
• Manage the marketing budget and conduct market and competitor research.
• Identify new marketing opportunities, channels, and technologies.
• Support product launches, sales initiatives, corporate events, and marketing programs.
• Coordinate creative production from concept ideation through final delivery.