Growth Lead
Orthogonal provides a unified integration for AI agents to discover, access, and pay for verified APIs and services.
Funding history
Projects
About Orthogonal
Orthogonal operates an infrastructure platform for AI agents. It provides a discovery layer, runtime, SDK, MCP server, CLI, and REST API that let agents find capabilities, call services through pooled credentials, normalize responses, and pay per request. The platform connects users to dozens of verified providers for company data, web search, email, enrichment, scraping, identity verification, and other services. Orthogonal primarily serves GTM teams, AI-native startups, and developers building production agent workflows.
Skills
Candidate Availability
About the Role
You will work closely with the founders to shape and refine go-to-market strategies that hit revenue targets. You will build multi-channel demand generation campaigns, run A/B tests and experiments to improve conversion across the funnel, conduct market research, track performance, and manage multiple projects at once.
Requirements
- 5+ years of experience in GTM, demand generation, strategy & operations, or management consulting
- Background in startups or fast-paced product environment
- Knowledge of go-to-market best practices, demand generation tactics, and market trends
- Demonstrated experience developing and executing demand generation campaigns
- Proficiency in market research, data analysis, and lead generation techniques
- Adept at quickly learning new technologies such as sales and marketing automation tools
- Based in SF or willing to relocate
Responsibilities
- Collaborate with Founders to develop, implement, and refine GTM strategies
- Build multi-channel demand generation campaigns
- Design, implement, and analyze A/B tests and experiments to optimize the GTM funnel
- Identify bottlenecks and inefficiencies in the sales and marketing funnel and address them
- Conduct market research on target audiences, trends, and competitive landscape
- Track and analyze performance of GTM and demand generation initiatives
- Manage multiple projects and coordinate with teams to meet deadlines
Benefits
- Generous equity grant vested over 4 years
- Flexible work schedule and open vacation policy
- Medical, dental, and vision plans
- Wellness and commute stipends
- Tools provided (laptop, monitor, etc.)
Hiring Process
Intro conversation with recruiting team, conversation with a Co-Founder, behavioral interview, work trial / onsite, offer.
