Global User Growth Lead
All-in-one Philippine e-wallet and cryptocurrency exchange combining crypto trading with payments, bills, QR checkout, mobile load, and remittances.
Funding history
About Coins.ph
Coins.ph is a regulated digital-asset and payments platform operating under the Coins.ph brand. Its services include buying, selling, and holding cryptocurrency; peso wallets; bill payments; mobile load; QR payments; money transfers; and remittances. The current user agreement identifies Betur, Inc. and DCPay Philippines, Inc. as the entities doing business as coins.ph.
Skills
Candidate Availability
Required and preferred rules are kept separate and reflect the wording in the original posting.
About the Role
You will define and evolve a standardized global marketing and growth experiment affiliate framework across relevant marketing channels, drive strategy and growth goals, analyze crypto industry insights, collaborate with the CEO and cross-functional teams, expand global growth channels, recruit affiliate marketers, and manage the global affiliate expense budget.
Requirements
- Over 5 years of experience in the finance or crypto industry, with relevant client and affiliate resources in top regions such as Korea, Vietnam, Japan, and Turkey
- Bachelor's degree or higher in marketing or a relevant field
- Deep understanding of the crypto industry and strong market analysis skills
- Proficiency in creating promotional plans and using various promotion methods
- Fluent English
- Proven track record of leading and managing successful teams
Responsibilities
- Define and evolve a standardized global marketing/growth experiment affiliate framework across relevant marketing channels
- Map out global affiliate marketing/growth strategy initiatives and experiments, pulling out key insights from crypto industry analysis
- Work closely with the CEO, marketing team, product, and operations teams
- Lead new product growth and drive high-volume revenue growth by signing up affiliate marketers in top regions
- Expand global growth channels, including evaluating and expanding online and offline channels in the EU and key Asian countries
- Manage and supervise the global affiliate expense budget to ensure marketing ROI