Global Head of Marketing

Skills

About the Role

You'll drive growth across Wave's Payments, Growth, and other core teams as the Global Head of Marketing. In this strategic role, you'll shape a cost-effective brand strategy, lead go-to-market initiatives for new products, and manage both the internal marketing team and external partners, reporting directly to Wave's General Manager of Growth. You'll build and mentor a high-performing marketing team, collaborate across departments, and manage relationships with external agencies and internal PR teams. You'll develop multi-channel marketing strategies focused on high-impact offline channels like billboards, radio, and BTL activations, supported by social media and influencer initiatives. You'll monitor campaign metrics, refine messaging across audiences, and negotiate deals with marketing partners. You'll also manage marketing budgets across countries, optimize customer acquisition costs alongside the growth team, and ensure consistent, impactful brand communications across all touchpoints.

Requirements

• Fluency in English and French
• At least 10 years of experience in marketing at an FMCG, tech start-up, telco company, or similar
• Experience developing or executing B2C marketing strategies in Africa
• Willingness to travel frequently to operating markets
• Compelling storyteller, in writing and verbally

Responsibilities

• Build and mentor a high-performing marketing team focused on achieving ambitious growth targets
• Foster collaboration with other departments to ensure effective prioritization and execution of marketing activities
• Manage relationships and strategies with external marketing agencies or internal PR teams
• Work closely with PR to align on Wave's response to policy and operational issues
• Develop and execute multi-channel product marketing strategies with a primary focus on high-impact offline channels such as billboards, radio, and BTL activations
• Support offline strategies with social media content strategy and execution across all channels, including influencer initiatives
• Monitor metrics to measure marketing campaign effectiveness and optimize overall marketing performance over time
• Continuously build and improve messaging across all channels and target audiences across various segments
• Identify and close deals with marketing-specific partners
• Collaborate across marketing to establish and manage marketing budgets for each country
• Monitor spending to ensure resources are utilized effectively and identify cost-saving opportunities
• Optimize customer acquisition costs by working with the growth team to evaluate campaign performance and channel effectiveness
• Oversee brand efforts, ensuring consistent and impactful brand communications across all marketing materials and touchpoints

Benefits

• Yearly $1,200 stipend to support coworking meetups with teammates
• Subsidised health insurance for you and your dependents
• Retirement contributions
• 6 months of fully paid parental leave
• Subsidised fertility assistance
• Flexible vacation, with most folks taking between 21-30 days per year
• $10,000 annual charitable donation matching
• Generous equity package