Creators Coordinator
Fnatic is a global esports performance brand headquartered in London, founded in 2004 and focused on levelling up gamers. It fields competitive teams across 20+ pro gamers in 5 game titles, sells award-winning gaming equipment (mice, keyboards, headsets, pads) and apparel, and partners with major brands to promote gaming culture.
Funding
Projects
About Fnatic
Fnatic is one of the most successful esports organisations of all time, founded in 2004 and headquartered in London, with additional offices in Berlin, Belgrade, and Tokyo. The company has won more tier-1 esports tournaments than any other team globally, amassing over $16m in prize money, and is recognized as the world's third most-watched esports brand in 2020. Fnatic scouts and develops professional esports talent across 20+ pro gamers in 5 game titles, and has built a fanbase of over 33 million social followers. Beyond competitive gaming, Fnatic creates and sells esports hardware (mice, keyboards, headsets, and pads) launched in 2016, available via fnatic.com, Amazon, and select retailers, as well as branded apparel and merchandise such as jerseys, hoodies, and jackets. The organisation also focuses on culture and lifestyle collaborations, notably partnering with Gucci, and works with forward-thinking brands like INZONE, Red Bull, Blacklyte, Betify, DLSM, and Skinrave. With over 100 staff globally and $55M raised from top-tier investors, Fnatic serves gaming enthusiasts, fans, and brand partners worldwide.
Skills
About the Role
You'll own the day-to-day execution, performance, and growth of the creator function within Fnatic. This includes the roster of always-on Fnatic core creators, Fnatic Crew - a grassroots programme in collaboration with Red Bull - and co-streamers for the games competed in. This role sits at the intersection of influencer management, partnerships, and commercial execution. If you love to see things grow, are meticulously organised and thrive interacting with people, this could be the job for you!
Requirements
- Demonstrated experience in influencer marketing, creator management, or partnerships
- Great people skills; able to manage expectations with talent and remain calm under pressure
- Strong organisational and communication skills
- Comfort working with data, reporting, and performance metrics
- Strong understanding of Twitch, YouTube, and short-form content platforms
- Initiative and comfort dealing with ambiguity
- Ability to work independently coupled with openness to asking for help when needed
Responsibilities
- Manage the retained Fnatic Core creators roster globally, as well as day-to-day management/operations of Fnatic Crew and act as their primary point of contact
- Execute paid creator activations ("Drops") with partners; coordinate briefs, deliverables, deadlines, and approvals
- Track delivery status and flag risks early, and ensure contracts, disclosures, and brand guidelines are adhered to
- Ensure all always-on talent obligations are delivered (branding, panels, overlays, disclosures)
- Be the face of Crew in the Discord server, engaging and interacting with members daily
- Own the Crew talent lifecycle: onboarding, activation, performance review, retention/off-boarding
- Maintain Crew tiers, performance scoring, and progression logic; identify high-potential talent for deeper partnership
- Provide structured feedback based on performance data
- Work closely with Business Development/Partner Success teams to develop creator strategies aligned to new partnership projects
- Track creator performance across key metrics and maintain associated dashboards and scorecards
- Contribute insights into what content, creators, and formats are working — and why
- Work closely with Commercial, Legal, Marketing, and Content/Social teams to bring activations to life, and support wider strategic planning
- Lead ad-hoc creator talent projects when they arise