Employer Brand and Talent Marketing
Cross River provides API-driven banking infrastructure enabling embedded financial services including payments, lending, card programs, and cryptocurrency solutions.
Funding history
Projects
About Cross River Bank
Cross River operates a proprietary real-time banking core platform that delivers embedded financial services to fintech and technology companies. The platform provides payment rails including ACH, wires, RTP, and FedNow, card issuing and processing capabilities, digital lending infrastructure, and cryptocurrency banking services. Cross River enables partners to access banking functionality through API integrations while maintaining federal regulatory compliance.
Skills
Candidate Availability
Required and preferred rules are kept separate and reflect the wording in the original posting.
About the Role
You will develop and execute employer-brand and recruitment-marketing programs, improve digital presence, and create content and campaigns. You will build external partnerships, manage recruitment events, measure results, create HR analytics and reporting, identify AI and automation opportunities, and lead employee communications.
Requirements
- Availability to work four times per week from the Jerusalem office
- Native-level written and verbal English and Hebrew fluency
- 5–8 years of experience in employer branding, talent marketing, recruitment marketing, HR analytics, or related fields
- Experience in a high-growth global technology company
- Experience creating content and campaigns and executing strategic initiatives
- Experience in reporting and HR data
- Experience using digital platforms and AI tools
- Project management skills for cross-functional initiatives
Responsibilities
- Develop and execute the Israeli employer-brand strategy
- Improve digital employer presence across digital channels
- Lead recruitment-marketing campaigns and create employer-brand content
- Build relationships with universities, professional communities, and external partners
- Plan and manage participation in recruitment events, conferences, meetups, hackathons, and community initiatives
- Measure employer-brand effectiveness and optimize results
- Design and maintain HR dashboards, executive reporting, and workforce analytics
- Analyze talent-marketing trends and provide recommendations
- Identify AI and automation opportunities across HR processes, reporting, and content creation
- Manage employee communication channels and support quarterly All Hands communications
- Develop manager communication toolkits and adapt global messaging for local needs
Benefits
- Monthly wellness reimbursement
- Keren Hishtalmut
- Private health insurance
- Dental insurance
- Volunteer days
- Donation matching
- Yoga and Pilates