Director of Marketing & GTM
TrueX is a digital asset trading platform operated by True Markets, designed for modern traders. It is the flagship product of True Markets, offering markets and liquidity as a service globally. As a non-custodial, stablecoin-native exchange, it enables users to trade cryptocurrencies like bitcoin and ether. User assets are held in a separate third-party custodial account, with the exchange facilitating the matching and settlement of trades.
Funding
About TrueX
TrueX, operated by True Markets Limited, provides a digital asset trading platform called TrueX Exchange. It offers robust liquidity, cutting-edge APIs, and security to enhance trading performance. A key feature is its non-custodial model, where user assets are protected in a dedicated Third Party Custodial Account with an external qualified custodian, not held by the exchange itself. The platform is a stablecoin-native crypto spot exchange. To use the service, individuals must create a TM Client Account and undergo KYC/AML verification. TrueX Exchange acts as a matching engine for spot trades, with transactions recorded and settled within the user's custodial account. The platform emphasizes that it does not provide brokerage, advisory, or fiduciary services. True Markets Limited, the parent company, is a financial technology firm led by a team with significant achievements in the space.
Skills
About the Role
You will translate leadership narrative into clear go-to-market motions, run product launches and partnership campaigns, build content and messaging infrastructure, track growth and engagement KPIs, and coordinate PR and external communications to ensure campaigns land effectively.
Requirements
- 7+ years in marketing, product marketing, or growth with clear strategic ownership
- Experience marketing financial products, trading platforms, or crypto or fintech infrastructure
- Proven experience owning a function or major initiative end-to-end
- Exceptional writing and storytelling skills to translate complex financial and technical concepts
- Ability to operate across institutional and consumer motions
- Startup instincts and resourcefulness; default to action
Responsibilities
- Build go-to-market strategies for consumer product launches and growth initiatives while supporting the institutional product
- Run campaigns for product launches, partnerships, and ecosystem initiatives
- Build and maintain core messaging, brand voice, and content including explainers, decks, social, and thought leadership
- Track and report on growth, reach, activation, and engagement KPIs
- Coordinate with leadership on PR and external communications
Benefits
- Equity
- Full healthcare
- Remote flexibility