Director of Marketing & GTM
TrueX is a crypto trading platform offering advanced tools for professional traders, including robust liquidity, low-latency APIs, and stablecoin-native order books. It serves active traders seeking institutional-grade execution with assets protected by an external qualified custodian.
Funding history
About TrueX
TrueX operates a crypto spot exchange designed for the modern trader, separating trade execution from asset custody through an external qualified custodian to help ensure asset protection. The platform offers stablecoin-native order books, enabling stablecoin settlement to happen natively within the exchange, along with low-latency APIs that allow traders to tailor and accelerate their trading strategies. TrueX primarily serves professional and active traders looking for robust liquidity and advanced trading infrastructure, while also pointing retail-focused users toward a separate related product, True App, for retail trading needs.
Skills
Candidate Availability
Required and preferred rules are kept separate and reflect the wording in the original posting.
About the Role
You will translate leadership narrative into clear go-to-market motions, run product launches and partnership campaigns, build content and messaging infrastructure, track growth and engagement KPIs, and coordinate PR and external communications to ensure campaigns land effectively.
Requirements
- 7+ years in marketing, product marketing, or growth with clear strategic ownership
- Experience marketing financial products, trading platforms, or crypto or fintech infrastructure
- Proven experience owning a function or major initiative end-to-end
- Exceptional writing and storytelling skills to translate complex financial and technical concepts
- Ability to operate across institutional and consumer motions
- Startup instincts and resourcefulness; default to action
Responsibilities
- Build go-to-market strategies for consumer product launches and growth initiatives while supporting the institutional product
- Run campaigns for product launches, partnerships, and ecosystem initiatives
- Build and maintain core messaging, brand voice, and content including explainers, decks, social, and thought leadership
- Track and report on growth, reach, activation, and engagement KPIs
- Coordinate with leadership on PR and external communications
Benefits
- Equity
- Full healthcare
- Remote flexibility
