Product Marketing Lead - Trade

Skills

About the Role

You will oversee the positioning and growth of Trading features across the platform. You will define and execute end-to-end GTM strategy for features within Trading across global markets—from opportunity sizing and positioning through to launch and lifecycle optimization. You will partner with Product leads to shape roadmap priorities based on market insight, user behaviour, and growth potential. You will act as a strategic thought partner to Product and Growth, representing user needs and market realities in decision-making. You will influence long-term product strategy and monetisation through competitive analysis, segmentation, and market research. You will lead product and feature launches, crafting narratives that resonate with crypto traders and holders. You will drive lifecycle marketing initiatives that increase awareness activation and retention across Trading funnels. You will partner with Growth and Analytics to identify friction points and opportunities within user journeys, translating insights into programmes that move key metrics — conversion, volume, retention. You will ensure strong measurement and continuous iteration — every campaign should have clear success metrics and documented learnings. You will collaborate with Product, Brand, Growth, Communications, Business Development, and Customer Support to deliver integrated campaigns that connect product value to cultural relevance. You will align cross-functional stakeholders and manage timelines, priorities, and expectations to ensure seamless execution. You will partner with Data and Product to monitor performance, share learnings, and continually refine GTM approaches. You will strengthen the platform's reputation as a trusted, user-first brand in the Trading community. You will support education, community, and influencer programmes that drive awareness and confidence — particularly among emerging market segments. You will ensure consistency in storytelling across all surfaces, from lifecycle emails to content and brand campaigns.

Requirements

• 6 to 8+ years in product marketing, ideally within fintech, crypto, or a high-growth consumer tech environment
• Demonstrated success leading complex product launches and lifecycle growth initiatives with measurable outcomes
• Strong strategic thinking and storytelling ability — able to turn complex product concepts into clear, compelling narratives
• Analytical and outcome-driven; comfortable interpreting data and using insight to inform both marketing and product strategy
• Exceptional cross-functional communication, influence, and project leadership skills
• Deep curiosity about web3, DeFi, and onchain user behaviour — or direct experience in the crypto ecosystem
• Nice to have: experience in leading GTM for perps trading and prediction markets products and leading GTM to Asia audience

Responsibilities

• Define and execute end-to-end GTM strategy for Trading features across global markets from opportunity sizing and positioning through launch and lifecycle optimisation
• Partner with Product leads to shape roadmap priorities based on market insight, user behaviour, and growth potential
• Act as a strategic thought partner to Product and Growth, representing user needs and market realities in decision-making
• Influence long-term product strategy and monetisation through competitive analysis, segmentation, and market research
• Lead product and feature launches, crafting narratives that resonate with crypto traders and holders
• Drive lifecycle marketing initiatives that increase awareness activation and retention across Trading funnels
• Partner with Growth and Analytics to identify friction points and opportunities within user journeys, translating insights into programmes that move key metrics
• Ensure strong measurement and continuous iteration — every campaign should have clear success metrics and documented learnings
• Collaborate with Product, Brand, Growth, Communications, Business Development, and Customer Support to deliver integrated campaigns that connect product value to cultural relevance
• Align cross-functional stakeholders and manage timelines, priorities, and expectations to ensure seamless execution
• Partner with Data and Product to monitor performance, share learnings, and continually refine GTM approaches
• Strengthen platform's reputation as a trusted, user-first brand in the Trading community
• Support education, community, and influencer programmes that drive awareness and confidence — particularly among emerging market segments
• Ensure consistency in storytelling across all surfaces, from lifecycle emails to content and brand campaigns

Benefits

• Competitive benefits
• Equity
• Recognized in the blockchain and Web3 ecosystem
• Continuous learning & opportunities
• Unlimited vacation/holidays
• Flexible working arrangements
• Remote first