Global Head of KOL Kraken Pro
Payward, Inc. is a global financial infrastructure company and the parent organization behind Kraken. It provides trading, custody, payments, lending, staking, tokenized assets, derivatives, and market data infrastructure to consumers, professional traders, institutions, enterprises, fintechs, banks, exchanges, asset managers, and onchain platforms.
Funding history
Investors
Projects
About Payward, Inc.
Payward, Inc. operates a unified financial infrastructure platform powering a portfolio of products including Kraken, NinjaTrader, Breakout, xStocks, CF Benchmarks, and Payward Services. Its shared architecture provides global liquidity, risk and margin management, collateral and settlement, compliance and licensing, and operational infrastructure across crypto, tokenized assets, and traditional markets. Through Payward Services, the company offers APIs and infrastructure for crypto trading, custody, on/off-ramps, tokenized equities, derivatives, staking and yield, payments, and benchmark data. Payward operates across more than 190 jurisdictions and serves consumers, professional traders, institutional investors, enterprises, fintechs, banks, exchanges, asset managers, and DeFi/onchain protocols.
Skills
Candidate Availability
Required and preferred rules are kept separate and reflect the wording in the original posting.
About the Role
You will build and lead Kraken Pro’s global KOL strategy, manage a regional business development team, and scale processes for sourcing, contracting, and managing KOLs. You will ensure compliance with financial influencer laws, negotiate partnerships, attract KOLs across trading categories, develop positioning and messaging, create local-first campaigns, define program benefits, and measure partnership performance.
Requirements
- 5+ years in the crypto space
- Experience building a KOL program
- Experience with crypto KOLs, especially traders
- Track record growing new users in competitive and regulated environments
- Experience working with partners globally
- Advanced crypto knowledge
- Existing relationships with crypto and adjacent industry influencers
- Experience with KOL management software
- Experience with large product suites
- Marketing analytics experience
- Creative thinking grounded in logic and data
Responsibilities
- Build and lead the global KOL strategy and execution
- Manage a regionally focused business development team
- Scale KOL sourcing, contracting, and management processes
- Ensure compliance with financial influencer laws
- Enable the team to negotiate competitive KOL deals
- Attract KOLs across futures, margin, spot, and proprietary trading
- Develop KOL positioning and messaging
- Create local-first ideas with KOL partners
- Define and evolve KOL program benefits
- Measure partnership results and adjust strategy
