Social Media Manager
Gusto is a payroll and HR platform that helps small businesses pay domestic and international employees, manage benefits, and automate compliance.
Maintainer signals as of 8/12/2026
Projects
About Gusto
Gusto serves small and mid-sized businesses with payroll processing, employee benefits administration, and HR tools in one platform. Users can run payroll, manage health insurance, hire globally, and pay international contractors in local currency or USDC stablecoins. The platform automates payroll tax filings across multiple states and integrates with tools like QuickBooks and Xero.
Skills
Candidate Availability
Required and preferred rules are kept separate and reflect the wording in the original posting.
About the Role
You will own organic social strategy and execution across Gusto’s brand channels. You will manage executive amplification, coordinate with a creative agency, identify content for paid promotion, report on performance, support product and partnership launches, manage social tools and vendors, and lead community management and escalation for sensitive engagement.
Requirements
- 7+ years of organic social media management
- Content strategy
- Channel management
- Creative agency management
- Social analytics
- Social listening
- Cross-functional collaboration
- Brand voice
- Risk management
- Crisis escalation
- Social publishing platforms
- Video storyboarding
- Video editing
- Creator collaboration
- User-generated content
Responsibilities
- Own organic social strategy and content
- Manage executive and founder social amplification
- Coordinate drafting and asset production
- Manage publishing and engagement on executive accounts
- Partner with the social creative agency
- Brief campaigns and review agency output
- Coordinate organic and paid content promotion
- Build social content and share-of-voice reporting
- Support product and partnership launches
- Manage social publishing listening and analytics tools
- Manage vendor relationships and renewals
- Lead community management and trend-hijacking
- Escalate sensitive engagement
- Partner on crisis response
Benefits
- Equity (RSUs)
