Director of Marketing & GTM
True Markets Inc. operates a stablecoin-native digital-asset exchange and trading platform across centralized and decentralized markets. It provides web and iOS trading, APIs, SDKs, wallets, and agent-ready tools for retail traders, fintechs, brokerages, banks, trading firms, market makers, and other integrators.
Funding history
Projects
About True Markets Inc.
True Markets operates a digital-asset exchange and trading platform offering centralized and decentralized market access through web and iOS applications. Its Gateway provides APIs for trading, payments, prices, yield, and agentic execution across multiple chains, supported by REST, FIX, WebSocket, CLI, SDK, and MCP integrations. The company offers non-custodial wallets, qualified third-party custody, KYC/AML processes, stablecoin settlement, and continuous operation. Its clients include individual traders, fintechs, brokerages, banks, trading firms, market makers, funds, automated strategies, and businesses embedding trading and wallet functionality.
Skills
Candidate Availability
Required and preferred rules are kept separate and reflect the wording in the original posting.
About the Role
You will translate leadership narrative into clear go-to-market motions, run product launches and partnership campaigns, build content and messaging infrastructure, track growth and engagement KPIs, and coordinate PR and external communications to ensure campaigns land effectively.
Requirements
- 7+ years in marketing, product marketing, or growth with clear strategic ownership
- Experience marketing financial products, trading platforms, or crypto or fintech infrastructure
- Proven experience owning a function or major initiative end-to-end
- Exceptional writing and storytelling skills to translate complex financial and technical concepts
- Ability to operate across institutional and consumer motions
- Startup instincts and resourcefulness; default to action
Responsibilities
- Build go-to-market strategies for consumer product launches and growth initiatives while supporting the institutional product
- Run campaigns for product launches, partnerships, and ecosystem initiatives
- Build and maintain core messaging, brand voice, and content including explainers, decks, social, and thought leadership
- Track and report on growth, reach, activation, and engagement KPIs
- Coordinate with leadership on PR and external communications
Benefits
- Equity
- Full healthcare
- Remote flexibility
