Director, Brandformance Marketing

Skills

About the Role

You'll lead the evolution of MoneyLion's brand and growth strategy across the full funnel. You'll own how the brand shows up across channels and moments, define brand strategy as the business evolves, and ensure brand media is tightly integrated with digital paid media, acquisition, and retention efforts. You'll partner with Product Marketing, Creative, Growth, and Analytics leaders, manage agency relationships, and use data-driven insights to continuously refine strategy and investment mix. This is a senior leadership role for someone who believes brand and performance are multipliers, not tradeoffs.

Requirements

• Bachelor's degree in marketing, business, communications, or advertising
• 12+ years of experience across brand marketing, media strategy, or brandformance
• Proven experience owning brand strategy alongside measurable media outcomes
• Deep understanding of CTV, streaming audio, video, sponsorships, and how they drive awareness and activation
• Strong grasp of media measurement methodologies including brand lift, incrementality testing, MMM, and competitive benchmarking
• Exceptional cross-functional leadership skills
• Experience in fintech, financial services, or other regulated industries is required

Responsibilities

• Own and evolve the brand strategy, including brand archetype, voice, tone, and messaging frameworks
• Partner with Product Marketing, Creative, and Growth leaders to align brand positioning with customer needs and business goals
• Serve as the internal steward of brand consistency across upper-funnel, mid-funnel, and performance media touchpoints
• Lead full-funnel media strategy connecting upper-funnel investment with downstream performance outcomes
• Ensure brand campaigns are sequenced and integrated with digital paid media across search, social, affiliate, and lifecycle channels
• Partner with Heads of Growth for Acquisition and Retention to deliver coordinated marketing initiatives
• Own planning, execution, and optimization of upper-funnel channels including CTV, streaming audio, YouTube, programmatic video/display, and sponsorships
• Vet and evaluate sponsorship opportunities with a brand and activation lens
• Structure sponsorships and partnerships with clear activation paths, tracking frameworks, and ROI accountability
• Define success metrics for brand investments including reach, frequency, brand lift, site traffic, and assisted conversions
• Partner with Analytics, Growth Ops, and agency partners to run incrementality tests, brand lift studies, and MMM-informed analysis
• Evaluate brand spend with the same rigor as performance media to refine strategy and investment mix
• Lead analysis of competitive advertising spend, share-of-voice, and media mix benchmarks
• Compare brand and upper-funnel investment levels against key competitors to assess spend efficiency
• Use competitive insights to inform media allocation, creative strategy, and channel prioritization
• Act as senior lead for brand and media agency partners, setting strategy and holding partners accountable
• Drive cross-agency and cross-functional collaboration among creative, media, and measurement teams
• Influence leadership decision-making by translating media performance into actionable insights

Benefits

• 401(k) match
• health insurance options
• disability coverage
• life insurance
• unlimited paid time off
• flexible working options