Public Relations Manager, MENA
Xsolla is a video game commerce company that provides a suite of tools and services—including merchant of record payment processing, tax management, fraud prevention, compliance, refunds, dispute management, and end-user support—to help game developers and publishers launch, grow, and monetize their games globally. It serves video game developers, publishers, and studios of all sizes across global and regional markets.
About Xsolla
Xsolla connects the tools, systems, payments, and web shops used by the video games industry, positioning itself as a global merchant of record supporting over 1,000 payment methods and a cumulative audience of 50 million, with transaction fees around 5%. Its services include tax management, fraud monitoring and prevention, global and regional regulatory compliance, refund and dispute management, and end-user payment support. Xsolla's product lineup includes the Xsolla SDK for native in-app payments on side-loaded apps and alternative app stores, a Buy Button enabling link-out purchases from iOS mobile games in the U.S., and Web Shop for building customized, direct-to-consumer game storefronts. The company works with major gaming industry partners and clients such as Mytona, Ubisoft, MARVEL SNAP, and others, and highlights partner success stories, industry events, and its own culture and hiring initiatives on its site.
Skills
About the Role
You will join Xsolla's Global Marketing team as a Public Relations Manager supporting the planning collaboration execution and measurement of PR and Media Relations campaigns across the MENA region. You will foster relationships with Tier 1 and local media outlets across the UAE, Saudi Arabia, Israel, Egypt and the wider MENA region, and help build a favorable image of the company among employees, candidates, clients, partners, influencers, industry leaders and gamers. Working from the Cyprus office or remotely across MENA, you will report directly to the Vice President of Global Public Relations and contribute to regional communications strategies, media relations plans, event coordination, content creation and crisis communications.
Requirements
- BA/MA degree in Marketing, Advertising, Communications, or a related discipline
- 6-8 years of proven track record in strategizing and executing successful public relations campaigns at both domestic and international levels, with meaningful MENA market experience
- Strong networks with both local and international business and industry media outlets across the MENA region
- Exceptional writing and editing skills, short form, long form, branded content, light ad copywriting
- PR event planning and execution experience within the MENA region, particularly the UAE and Saudi Arabia
- Expertise in handling crisis communications
- Prior work experience in the video game industry is a prerequisite, and fintech experience would be a bonus
- Proficiency in localizing press releases for Arabic-language markets and an understanding of cultural nuances across the region
- Ability to self-motivate, work independently across time zones, and contribute effectively within a globally distributed team environment
- Knowledge and understanding of local data privacy regulations including UAE Federal Decree-Law No. 45 of 2021 on Personal Data Protection and Saudi Arabia's PDPL
- Fluency in English is required; fluency or professional proficiency in Arabic and/or Hebrew is strongly preferred
Responsibilities
- Foster relationships with Tier 1 and local media outlets and partners across the UAE, Saudi Arabia, Israel, Egypt, and the broader MENA region
- Contribute to marketing communications plans, encompassing strategy, goals, budget, and tactics
- Develop a strategic media relations plan to secure high-profile placements in print, broadcast, and online media across English- and Arabic-language outlets
- Assist in coordinating all public relations activities, including event logistics and speaking opportunities at key regional games, fintech, and web3 events
- Collaborate closely with the integrated marketing manager to create engaging content for audiences across traditional and new media platforms, while being sensitive to regional cultural norms
- Utilize existing media relationships and cultivate new contacts within the business, technology, and gaming industry media across the MENA region
- Manage media inquiries and interview requests
- Craft content for press releases, bylined articles, and presentation scripts
- Continually evaluate opportunities for partnerships, sponsorships, and advertising within the region's gaming and entertainment ecosystem
- Establish relationships with thought leaders, government innovation bodies, and gaming ecosystem stakeholders to increase industry awareness
- Keep abreast of industry trends affecting clients and the MENA gaming market, and make recommendations regarding communication strategy
- Engage in content creation focusing on thought leadership, creativity, and maintaining a content bank of editorial ideas aligned with regional market plans
Benefits
- Unlimited Flexible Time Off
- Personalized career roadmap for each employee
- Professional development through training and educational opportunities