Public Relations Manager, LifeLock
Skills
About the Role
You will own and execute LifeLock's PR strategy, driving rapid response and newsjacking opportunities across Gen's consumer brands. You'll translate research and product insights into compelling media storylines and executive thought leadership, build strong media relationships, and secure high-impact coverage. You'll prepare spokespeople for interviews and speaking engagements, collaborate cross-functionally on integrated campaigns, support influencer initiatives, and track performance metrics to report on coverage quality and campaign impact.
Requirements
- 7–10+ years of PR and communications experience
- Proven success leading end-to-end PR programs from strategy through execution, measurement, and reporting
- Strong media relations background with a track record of securing quality coverage
- Ability to translate complex identity, security, and financial wellness topics into clear stories
- Experience with rapid response, issues or crisis communications, executive communications, and agency management
- Strong writing, storytelling, strategic planning, and judgment in fast-moving situations
- Experience working cross-functionally across marketing, product, research, brand, social, and legal teams
- Comfort using AI-powered tools and operating in a visible, hands-on individual contributor role
Responsibilities
- Own and execute the LifeLock PR strategy across product launches, partnerships, and thought-leadership opportunities
- Drive rapid response and newsjacking opportunities across Gen's consumer brands
- Translate research, product insights, and consumer trends into media storylines, press materials, and executive thought leadership
- Build strong media relationships and secure high-impact coverage across consumer, lifestyle, tech, and personal finance outlets
- Lead proactive outreach and storytelling that strengthens LifeLock's trust and relevance
- Prepare spokespeople and senior leaders for interviews, speaking engagements, and bylined content
- Collaborate cross-functionally across marketing, product, research, brand, social, and legal teams on integrated campaigns
- Support influencer initiatives and coordinate with agencies and external stakeholders
- Define success metrics and report on coverage quality, share of voice, sentiment, and campaign impact
Benefits
- 401(k) retirement plan with company match
- Health insurance options
- Disability coverage
- Life insurance
- Unlimited paid time off
- Employee Stock Purchase Plan (ESPP)
- Annual education reimbursement
- Wellness reimbursement for fitness expenses
- Commuter programs
- Legal assistance plans
- Family support resources
- Employee discounts on Gen Digital products