Digital Product Marketing Specialist
Norbloc is an international fintech company providing KYC, KYB, AML screening, and compliant data-sharing solutions. It serves organizations including financial services firms, payment providers, legal firms, marketplaces, trading businesses, and shipping companies.
Funding history
About Norbloc
Norbloc develops customer onboarding, KYC/KYB validation, AML screening, and data-sharing tools intended to improve compliance, customer experience, and operational efficiency. Its products include Sancus for KYC/KYB onboarding and due diligence, Atlas for breaking down internal data silos, and Fides, a KYC data-sharing ecosystem for organizations, regulators, and customers.
Skills
Candidate Availability
Required and preferred rules are kept separate and reflect the wording in the original posting.
About the Role
You will develop and execute organic and paid digital campaigns across email, social media, and content channels. You will research markets and competitors, create B2B content, analyze campaign performance, manage online channels, produce sales materials, and coordinate product launches.
Requirements
- 3–5 years of experience in digital marketing, product marketing, or a related role
- Experience in SaaS, software, or fintech or RegTech is preferred
- Proven record of successful digital campaigns with measurable results
- Knowledge of SEO and SEM, Google Ads, email marketing, HubSpot, LinkedIn, and analytics
- Written and verbal communication skills for technical B2B content
- Experience with data-driven decision-making and A/B testing
- English proficiency
Responsibilities
- Develop and implement organic and paid digital marketing campaigns
- Conduct market and competitor research to inform positioning and messaging
- Create blog posts, whitepapers, case studies, webinars, and product demonstrations
- Analyze campaign performance and optimize strategies
- Develop sales enablement materials
- Manage website updates, social media scheduling, and community engagement
- Support product launches from go-to-market planning through post-launch feedback
- Stay current on digital marketing best practices
Benefits
- Private health insurance plan
