Design Director Visual Systems
OKX is a leading global cryptocurrency exchange offering a wide range of trading services, including spot and derivatives trading, as well as Web3 solutions.
Investors
Projects
About OKX
OKX is a global cryptocurrency exchange known for its trading services and financial products. The platform offers a wide range of features, including spot and derivatives trading, staking services, and a user-friendly interface suitable for both beginners and experienced traders.
Skills
About the Role
You will build and maintain scalable visual systems spanning illustration, motion, iconography, color, typography, and layout. You will connect brand direction with in-product experiences, set art direction and creative standards, lead and develop visual designers, and create reusable templates, token-driven frameworks, and component guidance for campaigns, launches, and growth work. You will incorporate AI tools into creative workflows to support ideation, production, asset generation, and systematic design at scale.
Requirements
- Have 8+ years of visual design experience with a portfolio demonstrating concept-driven work, art direction, and brand-led product design.
- Have experience building or contributing to visual systems, design languages, or brand-in-product frameworks.
- Have a proven record of leading and developing design teams, including hiring and mentoring.
- Demonstrate deep art-direction expertise across illustration, motion, iconography, and layout.
- Have agency and in-house product experience.
- Understand how to translate brand strategy into technically scalable product visual systems.
- Apply systems thinking to prioritization, reusable frameworks, tokens, and tradeoffs.
- Have hands-on experience using AI tools in creative workflows.
Responsibilities
- Build and maintain scalable visual systems across illustration, motion, iconography, color, typography, and layout.
- Integrate visual systems with the Design System and Content System.
- Translate go-to-market brand direction into coherent in-app experiences.
- Set art direction, design rationale, visual storytelling, and the creative bar for product and campaign work.
- Lead, mentor, develop, and hire visual designers.
- Create reusable templates, token-driven visual frameworks, and component-level creative guidance.
- Use AI workflows for ideation, visual production, asset generation, and systematic design work.
Benefits
- Competitive total compensation package
- Equity grants with refresh opportunities
- Learning and development programs
- Education subsidy
- Team building programs and company events
- Wellness and meal allowances
- Comprehensive healthcare schemes for employees and dependants
