Demand Generation & Lifecycle Marketing Manager
Nscale is a London-based, full-stack AI cloud and infrastructure company that provides GPU compute, managed AI services, orchestration software, data centers, and power infrastructure for AI training, fine-tuning, and inference.
Funding history
About Nscale
Nscale builds and operates vertically integrated AI infrastructure spanning software, GPU compute, networking, storage, purpose-built data centers, and power. Its active cloud platform offers self-service inference endpoints, fine-tuning, managed Kubernetes and Slurm, virtual machines, and GPU clusters.
Skills
Candidate Availability
Required and preferred rules are kept separate and reflect the wording in the original posting.
About the Role
You will develop and run account-based demand-generation programs for enterprise audiences. You will build targeting, messaging, campaigns, nurture journeys, and follow-up processes, align with Sales, and use campaign data to improve pipeline outcomes.
Requirements
- 5+ years of B2B ABM, demand generation, lifecycle, campaign, or growth marketing experience
- Experience building account-based programs for enterprise audiences
- Experience building programs from scratch
- Experience with nurture flows, email, webinars, event-led motions, content syndication, or paid campaigns
- Technical product marketing background in cloud, infrastructure, SaaS, AI, or developer tools
- Marketing automation and CRM fluency, particularly HubSpot
- Project management and writing skills
Responsibilities
- Develop and execute account-based demand-generation programs for priority enterprise audiences
- Build target-account programs including segmentation, buying-committee mapping, messaging, channel mix, and follow-up
- Align account priorities, engagement plans, handoffs, and next actions with Sales
- Launch and optimize campaigns across events, email, paid media, content syndication, webinars, outbound support, and retargeting
- Build and optimize nurture journeys
- Define campaign logic, engagement signals, and follow-up rules
- Use intent, engagement, and sales feedback to improve account progression
- Improve targeting, scoring, routing, attribution, and account-level reporting
- Create repeatable programs and playbooks from new campaign motions
Benefits
- Medical insurance
- Dental insurance
- Vision insurance
- Flexible paid time off
- Parental leave
- Retirement plan participation
- Flexible workplace