Content Lead
Plaid offers a platform that enables applications to connect with users' bank accounts, facilitating a wide range of financial services. They provide tools for payments, personal finance management, credit, and more, serving clients like Moneybox, Western Union, and Affirm. Their core product is an API that provides access to a vast network of financial institutions, allowing developers to build financial products and services.
Funding
Projects
About Plaid
Plaid is a financial technology company that enables applications to connect with users' bank accounts. It allows consumers and businesses to interact with their bank accounts, check balances, and make payments through other financial technology applications. Plaid's network connects to over 12,000 financial institutions across 20 markets, serving a global user base of over 100 million. The company provides APIs for developers to build solutions for personal financial management, credit, payments, business finances, iGaming, and property management. Key products include Auth for account verification, Link for connecting accounts, Transactions for accessing financial data, Balance for real-time checks, Assets for verifying assets, and Identity for user verification. Plaid focuses on increasing conversion, fighting fraud, and providing clean, organized financial data for smarter underwriting and other financial services.
Skills
About the Role
You will define and scale Plaid's content strategy to drive demand generation and brand awareness. You'll build a high-functioning editorial operation, ensuring voice and tone consistency across channels, and elevate Plaid's brand through high-quality, integrated content. You will own the editorial calendar across Plaid's owned channels, and manage the blog and customer and partner newsletters, maintaining editorial voice, tone, and quality standards across all content. You'll oversee organic social strategy to build an engaging social presence that grows comprehension for the products and trust in the brand. You will partner across marketing to align content with launches, campaigns, and demand generation goals, build processes that streamline creation, increase output, and ensure cross-channel alignment. You'll manage and mentor a lean content team and agencies, and measure content performance while sharing insights with stakeholders.
Requirements
- 15+ years of content marketing or editorial experience, with a focus on B2B or fintech
- 8+ years of experience in building and managing high-performing content teams
- Strong editorial judgment with ability to establish and enforce high editorial standards and a consistent voice
- Exceptional writing and storytelling skills, with the ability to create compelling narratives that simplify complex topics
- Strong analytical skills and ability to use data to assess content performance and drive program strategy
- Willing to flex across strategy and execution
Responsibilities
- Define and scale content strategy to drive demand generation and brand awareness
- Build a high-functioning editorial operation ensuring voice and tone consistency across channels
- Own the editorial calendar across owned channels
- Manage the blog and customer and partner newsletters
- Oversee organic social strategy to develop an engaging social presence
- Partner across marketing to align content with launches campaigns and demand generation goals
- Build processes that streamline creation increase output and ensure cross-channel alignment
- Manage and mentor a lean content team and agencies
- Measure content performance and share insights
Benefits
- Medical, dental, vision, and 401(k)
- Equity