ABM (Account-Based Marketing) Associate
Designer Fund is a venture capital firm that invests in early-stage tech companies using design to improve health, sustainability, or prosperity for people. It backs founding teams, particularly those with design backgrounds, across sectors like fintech, healthcare, climate tech, and developer tools.
About Designer Fund
Designer Fund is an early-stage venture capital firm that invests in tech companies leveraging design to drive positive outcomes in health, sustainability, and financial prosperity. Its portfolio spans a wide range of sectors including financial infrastructure (Stripe), preventative health (Omada), collaborative tools (Notion), developer tools (Netlify), product management (Linear), payroll and benefits (Gusto), design tools (Framer), and healthcare infrastructure (Commure), among dozens of other companies across fintech, climate tech, healthcare, EdTech, and AI. The firm also runs 'Designer Founders,' a community and platform highlighting designers who have gone on to found and lead companies, reflecting its focus on backing design-driven founders and design-centric startups from early stages through growth and acquisition.
Skills
About the Role
You will support Via's growth by generating meaningful engagement with top prospects and customers. You'll work closely with the commercial teams to create account plans, then focus on account penetration: creating buying committee maps, doing research, and conducting targeted engagement (email, phone, LinkedIn, etc.) to articulate the value of Via's market-leading transit solution and facilitate meetings. You'll be part of Via's Demand Gen team, collaborating closely with others to supplement broader demand generation efforts. This role requires excellent reporting skills, strong writing and storytelling capabilities, and facility with tools to scale research and outreach.
Requirements
- Minimum of 0-3 years of experience
- Background in ABM, B2B marketing, or as a BDR/SDR
- Excellent written and verbal communicator
- Detail-oriented and thorough, with the ability to effectively juggle multiple tasks and projects in a fast-paced environment
- Hungry to learn about the transit industry, the Via buying audience, and product portfolio; receives and implements feedback well
- Organized and independent; individual contributor and team player
- Passionate and resilient
- Analytical: able to track campaign-related data and use it to improve campaigns
Responsibilities
- Generate engagement and foster relationships with key accounts through multi-channel outreach
- Research accounts and individuals within those accounts
- Become an expert on Via's product portfolio, clearly conveying the right value proposition and capabilities to the right audience at the right time
- Manage your own pipeline using CRM tools and tech stack, prioritizing high value opportunities and improving processes for scalability
- Meet and exceed monthly and quarterly goals by staying on top and ahead of quotas and KPIs
Benefits
- Free medical plans
- 401K matching