Associate Manager - Marketing
Liminal is a custody & wallet infrastructure platform for institutions, offering API-driven solutions for wallet management, automation, and industry-grade security.
About Liminal Custody
Liminal provides a suite of products for institutions managing digital assets. Their offerings include a Wallet-as-a-Service with API-driven solutions for wallet management and automation; an Institutional Staking platform for secure staking directly from cold wallets with reward tracking; and an Institutional Custodian service that provides a bank-grade platform to safeguard assets with a focus on regulatory compliance. Key features across their products include MPC and Multi-Sig technology, an automation engine for sweeps and refills, a firewall for custom governance policies, compliance integrations for regulations like the Travel Rule, and insurance coverage through partners.
Skills
About the Role
You will be responsible for building and executing marketing programs that generate qualified pipeline for Liminal Prime. This role is ideal for someone who understands B2B SaaS, fintech, payments, or digital assets and enjoys owning the entire demand generation engine across content, events, partnerships, webinars, SEO, paid campaigns, and account based marketing. You will work directly with leadership, sales, product marketing, and external partners to generate awareness, meetings, opportunities, and revenue.
Requirements
- 4 to 8 years of experience in Demand Generation, Growth Marketing, or B2B Marketing
- Experience in SaaS, fintech, payments, Web3, or digital assets is a MUST
- Proven track record of generating enterprise pipeline
- Experience working with long sales cycles and multiple decision makers
- Strong understanding of B2B demand generation
- Experience with ABM and enterprise marketing
- Excellent campaign planning and execution skills
- Strong analytical mindset
- Experience working with CRM and marketing automation platforms
- Ability to collaborate with sales, product, and leadership teams
- Experience marketing OTC, payments, treasury, liquidity, FX, digital assets, or financial infrastructure products preferred
- Familiarity with institutional crypto markets preferred
- Understanding of cross border payments and stablecoin infrastructure preferred
Responsibilities
- Own marketing sourced and marketing influenced pipeline targets
- Build campaigns that generate qualified opportunities from target accounts
- Create and execute quarterly demand generation plans aligned with business goals
- Work closely with sales to improve lead quality and conversion rates
- Build account based marketing programs for priority accounts and regions
- Identify and engage decision makers across exchanges, fintechs, payment providers, liquidity providers, and institutional clients
- Develop targeted campaigns for key geographies including UAE, India, Taiwan, Southeast Asia, and MENA
- Partner with Product Marketing to create reports, case studies, customer stories, webinars, industry insights, and sales enablement assets
- Build content journeys that move prospects through the buying cycle
- Manage SEO, paid campaigns, retargeting, and landing page optimization
- Improve conversion rates across website and campaign funnels
- Build and optimize lead nurturing programs
- Track campaign performance across the entire funnel
- Report on MQLs, SQLs, opportunities, and pipeline generated
- Continuously optimize campaigns based on data