Content Marketing Manager
Ripple provides crypto and blockchain solutions for enterprises, enabling global financial entities to move, manage, and tokenize value. They focus on improving existing financial systems through partnerships and regulatory compliance, with products used in over 50 countries.
About Ripple
Ripple is an enterprise blockchain and crypto solutions company that aims to enable the world to move value as seamlessly as information moves today. Their mission is to build breakthrough crypto solutions for a world without economic borders. Using blockchain technology, Ripple facilitates global financial institutions, businesses, governments, and developers to move, manage, and tokenize value, thereby unlocking greater economic opportunity. The company works within existing financial systems to improve them, partnering with customers to streamline infrastructure and collaborating with regulators to ensure solutions are secure and compliant. Ripple's products are in commercial use by hundreds of customers across more than 50 countries, helping them expand into new markets, access liquidity solutions, and generate crypto-enabled revenue streams. They also support developers by providing tools for building on the XRP Ledger, a fast and sustainable public blockchain. Ripple’s payments, custody and stablecoin solutions empower financial institutions to integrate blockchain and digital assets into their business in a simple, secure, compliant way—all in one place. From instant payments to asset tokenization, blockchain and crypto are happening right now, across the world. It’s happening to suppliers, to retailers, to exchanges, to currencies, to sectors, to industries, to markets, and to global businesses. And it’s happening with Ripple.
Skills
About the Role
You will own and implement the content strategy that fuels growth marketing and demand generation efforts across the full funnel. You'll partner closely with Growth, Product Marketing, Brand and Comms to translate campaign priorities into high-performing content assets. You'll develop and manage multi-channel content programs including paid media content, landing pages, email nurture sequences, case studies, sales enablement materials, webinars, and thought leadership. You'll write and be responsible for producing compelling, conversion-focused content optimized for performance and experimentation. You'll manage the editorial calendar aligned to growth goals and revenue targets, use performance data to continuously test and optimize messaging, formats, and distribution channels, ensure consistent brand voice across all demand gen touchpoints, support SEO-driven growth initiatives, and track and report on content performance, pipeline impact, and ROI.
Requirements
- 5+ years of experience in content marketing, ideally focused on demand generation or growth marketing in a B2B environment
- Proven track record of creating content that drives measurable pipeline and revenue impact
- Strong writing and editing skills with the ability to adapt tone for different channels and audience segments
- Deep understanding of full-funnel marketing and how content supports each stage
- Experience partnering cross-functionally with a variety of teams
- Proficient in Asana, GSuite, Slack, Content Management Systems (Sanity), AI tools
- Strong attention to detail, understanding that quality takes precedence over speed or quantity
- Ability to manage multiple priorities in a fast-paced environment
- Strategic thinker who is also comfortable rolling up their sleeves to execute
- Experience in the financial services or blockchain industry strongly preferred
Responsibilities
- Own and implement the content strategy that fuels growth marketing and demand generation efforts across the full funnel
- Partner closely with Growth, Product Marketing, Brand and Comms to translate campaign priorities into content assets
- Develop and manage multi-channel content programs including paid media content, landing pages, email nurture sequences, case studies, sales enablement materials, webinars, and thought leadership
- Write and be responsible for production of compelling, conversion-focused content optimized for performance and experimentation
- Manage the editorial calendar aligned to growth goals and revenue targets
- Use performance data to continuously test, iterate, and optimize messaging, formats, and distribution channels
- Ensure consistent brand voice and messaging across all demand gen touchpoints
- Support SEO-driven growth initiatives in collaboration with the organic/SEO team
- Track and report on content performance, pipeline impact, and ROI
Benefits
- Professional development budget
- Flexible in-office collaboration schedule
- Bi-weekly all-company meeting
- Team offsites, team bonding activities, happy hours
- Competitive bonuses and equity
- Competitive benefits covering physical and mental healthcare, retirement, family forming, and family support
- Employee giving match
- Mobile phone stipend
- R&R days
- Generous wellness reimbursement and weekly onsite & virtual programming
- Generous vacation policy
- Parental leave policies and family planning benefits
- Catered lunches, fully-stocked kitchens with premium snacks/beverages, and fun events