VP - Marketing
DWF Labs is a new generation Web3 investor and market maker, operating as one of the world's largest high-frequency cryptocurrency trading entities. It trades spot and derivatives markets on over 60 top exchanges and provides market making, OTC trading, and venture investment services to crypto projects.
About DWF Labs
DWF Labs positions itself as a new generation Web3 investor and market maker, and one of the world's largest high-frequency cryptocurrency trading entities, trading spot and derivatives markets on over 60 top exchanges. The company offers deep market liquidity and innovative crypto market making solutions, tailored OTC crypto trading solutions for the digital asset market, and strategic crypto venture investments backing early-stage projects and visionary founders. DWF Labs maintains a portfolio of 800+ (reported elsewhere as 1000+) projects, supporting over 20% of CoinMarketCap's Top 100 projects and 35% of CMC's Top 1000 crypto projects, indicating a client base of early-stage to established crypto and blockchain projects.
Skills
About the Role
You will lead DWF Labs' global brand, communications, content, and social strategy, owning how the company shows up to the market across earned media, owned channels, and major announcements. You will work closely with leadership, ventures, trading, and business development teams to drive awareness, shape industry narratives, and position the company as a leading voice in digital assets. You will manage press and influencer relationships, drive go-to-market execution for launches and partnerships, build out content across all owned channels, and lead and mentor a global team of communications, content, social, and design professionals.
Requirements
- 10+ years of experience in marketing, communications, content, or brand leadership within crypto
- Proven track record leading communications and content strategies for global brands
- Strong media relationships across crypto, financial, technology, and business publications
- Experience launching products, platforms, or major ecosystem initiatives
- Excellent writing, messaging, and storytelling skills
- Ability to translate complex technical and financial concepts into compelling narratives
- Experience managing cross-functional teams and external agencies
- Comfortable operating in a fast-paced, high-growth environment
Responsibilities
- Own global communications strategy, narrative, and brand positioning across crypto and mainstream audiences
- Lead earned media, executive thought leadership, and announcement strategy by managing relationships with press, journalists, agencies, and industry influencers
- Lead go-to-market strategy for product launches, investments, partnerships, and corporate milestones, driving cross-functional execution across marketing, BD, ventures, trading, and leadership
- Define and evolve positioning across market making, investing, incubation, and institutional products by identifying emerging narratives
- Drive strategy and performance across all owned channels including X, Telegram, LinkedIn, and YouTube, building a content engine spanning market insights, thought leadership, product education, and company news
- Lead and mentor a global team across communications, content, social, design, and agency partners
- Set clear KPIs, scalable processes, and reporting frameworks that grow with the business