Chief Marketing Officer
IXS provides licensed blockchain and tokenization infrastructure for compliant institutional adoption of tokenized real-world assets.
Bahamas
Projects
About IXS
IXS is an Institutional Exchange Settlement Layer offering licensed blockchain and tokenization infrastructure for compliant adoption of institutional tokenized real-world assets. It supports primary issuance, secondary trading, and SaaS tooling within a regulated framework.
Skills
About the Role
The Chief Marketing Officer will craft and execute a high-impact marketing strategy to increase the visibility, utility, and adoption of the IXS token across Web3, blockchain, DeFi, and institutional digital asset markets.
Requirements
- 8+ years of marketing leadership experience
- At least 5 years of experience in Web3, crypto, or DeFi
- Proven success driving token growth and adoption
- Deep understanding of tokenomics, liquidity pools, and decentralized exchanges
- Excellent communication, strategic thinking, and stakeholder management skills
- Experience with institutional finance or fintech is highly desirable
Responsibilities
- Define and lead the global marketing strategy for the IXS token and broader ecosystem
- Align marketing strategy with product, legal, and sales teams
- Build targeted campaigns and manage KOL engagement cadences
- Oversee brand assets and communication channels
- Drive user acquisition, engagement, retention, and token-holder growth
- Develop relationships with exchanges, DAOs, DeFi protocols, and RWA communities
- Collaborate with KOLs, communities, and partners to amplify token reach
- Implement analytics to measure token adoption, campaign performance, and community growth