Business Marketing Specialist

Skills

About the Role

You will lead co-marketing and collaborative go-to-market initiatives with key integrations and deployments. You will identify narratives, design and deliver campaigns, create social activations, case studies, and blogs, and coordinate asset development, reviews, launch sequencing, and stakeholders. You will define success metrics, track performance, and apply learnings to future programs.

Requirements

• 5+ years of experience in business marketing, partner marketing, or a related role
• Understand the crypto ecosystem and work credibly with crypto-native and traditional businesses
• Experience owning integrated or joint GTM campaigns with external organizations from planning through measurement
• Excellent writing and editing skills
• Ability to translate complex integrations or business relationships into clear market-facing content
• Strong judgment, organization, and ability to manage concurrent workstreams
• Ability to use AI and automation intelligently

Responsibilities

• Embed with GTM business and content teams to understand pipeline priorities and co-marketing opportunities
• Maintain visibility into upcoming launches and prioritize opportunities based on expected impact
• Develop and own joint marketing campaigns
• Identify key narratives and create social activations, case studies, blogs, and other campaign content
• Manage campaigns from brief through launch, including timelines, assets, reviews, sequencing, and stakeholders
• Define campaign objectives and success metrics, track results, and apply learnings to future programs