Social Media Manager

Skills

About the Role

You will lead day-to-day social media for the Ripple and XRP brands across major platforms. You will plan editorial calendars, create platform-native content, manage brand voices, engage communities in real time, coordinate approvals, support campaigns and executives, and use performance insights to improve publishing.

Requirements

• 5+ years of social media experience for a brand, agency, or publisher.
• Excellent short-form writing and editing skills.
• Experience briefing or producing video and design assets for social.
• Proven ability to grow audiences and engagement on X and a video-first platform.
• Proficiency with social management, listening, and analytics tools.
• Ability to learn technical and regulatory topics related to crypto, payments, and financial infrastructure.
• Project management and attention to detail.
• Proficiency in Asana, GSuite, Slack, content management systems, Sanity, and AI tools.
• Experience in crypto, blockchain, or financial services is strongly preferred.

Responsibilities

• Own and execute the social media strategy and editorial calendar across Ripple and XRP channels.
• Write and produce short-form copy, video, motion graphics, threads, and community posts.
• Manage distinct Ripple and XRP brand voices while following brand guidelines.
• Monitor conversations in real time and engage, amplify, or escalate appropriately.
• Partner with Comms, Legal, and Policy on approvals and reactive moments.
• Coordinate social campaigns for launches, research, events, and partner news.
• Build and manage a creative pipeline with designers, editors, agencies, and creators.
• Identify emerging platform features, formats, and crypto and fintech trends.
• Support executive and spokesperson social presence with drafted content and coaching.
• Measure and report reach, engagement, follower growth, share of voice, sentiment, and conversion.
• Manage publishing and listening tools, channel governance, onboarding, and channel audits.

Benefits

• Bonuses and equity
• Healthcare and retirement benefits
• Family-forming and family-support benefits
• Employee giving match
• Mobile phone stipend
• R&R days
• Wellness reimbursement
• Vacation policy
• Parental leave
• Family planning benefits
• Catered lunches
• Stocked kitchens with snacks and beverages
• Team offsites, bonding activities, happy hours, and events