Copywriter - Kraken Pro
Payward, Inc. is the parent company and operating platform behind Kraken and a portfolio spanning trading, custody, payments, lending, tokenized assets, onchain finance, and benchmarks.
Funding history
Investors
Projects
About Payward, Inc.
Payward operates unified financial infrastructure across crypto and traditional markets, including shared liquidity, risk and margin systems, collateral and settlement, compliance, and licensing. Its first-party portfolio includes Kraken, Kraken Pro, NinjaTrader, Breakout, xStocks, Payward Services, CF Benchmarks, Reap, Krak, Kraken Prime, Kraken OTC, Kraken Custody, and Bitnomial.
Skills
Candidate Availability
Required and preferred rules are kept separate and reflect the wording in the original posting.
About the Role
You will create high-impact copy for campaigns, landing pages, emails, in-app experiences, paid ads, and social channels. You will turn product features and releases into clear narratives, maintain the Kraken Pro voice, collaborate with Design, Product, Growth, Social, Legal, and Comms, and use performance data to improve messaging.
Requirements
- Portfolio demonstrating copy that drove action
- 3+ years of copywriting or content experience
- High AI competency
- Ability to write headlines, long-form content, microcopy, scripts, threads, email flows, and taglines
- Deep familiarity with crypto and trading culture
- Strong writing, editing, and communication skills
- Ability to work closely with designers, including using Figma for copy placement
Responsibilities
- Craft high-impact copy across campaigns, landing pages, emails, in-app experiences, paid ads, and social channels
- Capture the voice of trading culture in messaging
- Shape narratives for product launches and feature releases
- Build and protect the Kraken Pro tone of voice across touchpoints
- Collaborate with Design, Product, Growth, and Social to brief, iterate, and ship copy
- Run copy experiments, track performance, and iterate based on data
- Partner with Legal and Comms to ensure compliant and accurate messaging
Benefits
- Equity
- Bonus program
- Wellness allowance
- Medical insurance
- Dental insurance
- Vision insurance
- 401(k)